In this video, Pearl Cassiri from Pearl Lemon PR reveals how our team helped DenIT, a metaverse-based education technology company, rapidly grow their visibility and credibility in the UK media despite operating from war-affected Ukraine.
DenIT delivers technology skills training through immersive metaverse classrooms, combining innovation, accessibility, and next-generation learning experiences. While their vision was powerful, their challenge was clear limited international recognition, especially in the UK tech and education press.
Our PR team created a campaign rooted in innovation, resilience, and female leadership, securing over 15 media features within just three months, and positioning DenIT as a rising pioneer in the global EdTech landscape.
Client: DenIT
Industry: EdTech / Metaverse Learning
Origin: Ukraine
Audience: Tech learners, career changers, UK education/tech communities
We leveraged the surge in interest around:
This made DenIT’s story timely and relevant for UK audiences.
We focused on:
This dual storytelling approach helped humanize the brand and build trust.
We secured placements in outlets such as:
Each article was tailored to the publication’s audience and narrative style.
Focused on: How DenIT leverages the metaverse for immersive education CEO insights on digital transformation
Showcased: Ksenia’s journey as a woman leading a tech organization The company’s mission and values Why the metaverse empowers global learners This helped build founder authority and brand relatability.
Positioned DenIT as: A rising EdTech innovator A pioneer in metaverse-based training A globally relevant startup with strong future potential
If you’re building a tech, EdTech, or metaverse brand and want to earn impactful media coverage, Pearl Lemon PR can help you:
Start your PR journey today:
https://pearllemon.com/pr
Your brand is your story, and we make sure the world hears it. Don’t wait—book your PR consultation now and begin building your brand’s presence.
