In this video, Pearl Cassiri breaks down how Pearl Lemon PR helped Mercator Group, a UK-based technology consulting and digital transformation company, combine PR + employer branding to strengthen hiring efforts, publicize their new brand name, and showcase a people-first culture that attracts top talent.
Over 3-4 months, our team built a PR narrative around growth, leadership, and internal talent development, resulting in over 20 media features, a Bloomberg press release, and multiple high-authority leadership spotlights featuring the founder and C-suite.
Mercator Group (formerly Mercator IT Solutions)
Tech Consulting Digital Transformation UK
We developed a storytelling approach focused on:
Our PR deliverables included:
To help the new name “Mercator Group” gain traction, we ensured:
This strengthened the company’s SERP footprint within weeks.
We crafted people-first stories about:
These resonated strongly with prospective applicants researching the company online.
A high-authority press release covering: Mercator Group’s rapid expansion Strategic brand transition Leadership quotes from CIO Sarah Bennett Helped solidify search presence for the new name.
A leadership profile exploring: Mark’s career journey Vision for the company Approach to digital transformation This strengthened Mercator’s B2B credibility and brand positioning within the tech sector.
A deeply human, high-impact story: Began as an intern Rose to CIO over 20 years Demonstrated Mercator’s commitment to employee development This feature significantly enhanced their employer branding narrative.
Mercator Group earned:
If you want your tech consultancy or digital transformation firm to:
We can help.
Your brand is your story, and we make sure the world hears it. Don’t wait—book your PR consultation now and begin building your brand’s presence.
