Discover how Pearl Lemon PR helped os.me, a global mindfulness and meditation community, build a powerful Western media presence with top-tier PR placements – including Yahoo Finance, Global Newswire, Market Business News, The Daily Mail, Healthline, and more.
In this case study, Deepak Shukla walks through the digital PR strategy that strengthened os.me’s authority in the U.S. and Europe, expanded their brand recognition, and produced 50+ live media mentions in just two months.
Client: os.me – Mindfulness & Meditation Community
Industry: Mindfulness, Wellness, Spirituality
Goal: Build U.S. & Western media presence, establish credibility, and secure Tier 1 digital press
Timeline: ~2 months
Deliverables:
Outcome:
os.me is a mindfulness and spiritual wellness community focused on meditation, self-development, and conscious living.
Although they already had a strong presence in India, their next goal was to:
Pearl Lemon PR was hired to lead a fast-moving, results-driven PR campaign.
Pearl Lemon created and distributed strategic press releases that landed page-one rankings for branded keywords such as “os.me community”.
Successes included:
✔ Global Newswire – Multiple Page-One Placements
✔ Yahoo Finance – Featured Big-Snippet Listing
These placements immediately boosted os.me’s online presence and credibility in the wellness industry.
Our PR team executed personalised outreach to journalists and editors at:
This outreach included:
Brand positioning insights
Pearl Lemon also secured:
These created a multi-layered PR footprint beyond just press releases.
Each week, os.me received:
This ensured clarity, insight, and measurable ROI throughout the campaign.
Across wellness, meditation, spirituality, lifestyle, and business publications.
Press releases and features ranked page-one for branded searches such as os.me community.
Including Yahoo Finance and Global Newswire.
Both directly and indirectly through high-DA coverage.
Particularly in the U.S., where os.me wanted to grow.
Pearl Lemon PR helped os.me break into the competitive U.S. wellness market with a powerful PR campaign that delivered:
This campaign reinforced os.me’s positioning as one of the most credible mindfulness platforms in the world.
os.me wanted:
Challenges included:
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