Digital PR Agency - Innovative Online Reputation Solutions

digital PR agency

Digital PR Agency Overview

Pearl Lemon began as a digital public relations firm. We are highly experienced in digital, live it, you might say, and would probably eat it if we could. In our business, we noticed an unmet need that businesses weren’t getting from typical digital PR firms


Now, more than ever, search engine results, social media, and a strong online presence are critical. Our digital PR agency will assist you in reclaiming your overall digital presence and ensuring that the story it tells is unique to you and true to your brand.


Who Needs a Digital PR Agency?

Information gleaned from digital media in all its many forms has a big effect on today’s customers. Nowadays, more purchasing decisions are made online than ever before. Before making a critical recruiting choice, employers conduct internet research on possible new hires, and potential employees do the same. What do the results of your search say about you? If you want to be sure you have the best possible search engine representation for yourself, your company, or your clients, we can help.

Digital PR for Individuals

Is it possible for individuals to develop a “brand”? Yes! In reality, CEOs, corporate executives, and individuals in leadership positions should all think about incorporating digital public relations and branding into their internet marketing plan. Not only can establishing your identity as a brand aid cross-pollination with your primary business, but branding and digital PR for individuals also lends credibility to your message.

Creating powerful web assets that are closely linked to your name protects your brand against future difficulties, such as false information being spread about you or someone with the same (or similar) name. It also provides a number of ranking options to help counteract false or bad information about you on the internet.

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Digital PR for Companies

It’s a fact that all businesses need digital PR and branding. Great digital PR may transform the way people talk about your products and services, create positive mental associations, and increase customer retention. So for businesses, the issue isn’t “do we need digital PR and branding?” but rather “what does our brand stand for and how can we express it to the world?”


It’s easy to be intimidated by digital PR and branding for your company. After all, it will establish the tone for all future assets linked with your brand. That’s why you’ll need professionals to help you navigate the process.


A significant amount of our work at Pearl Lemon PR is focused on research. We examine your brand’s online identity, that of your rivals, the business or industry you’re in, and who is leading the pack with top search results positions. Then we devise a strategy for winning out over the competition and establishing your brand as a thought leader.

Digital PR for Traditional Agencies

It may seem paradoxical that an agency would require help with digital PR and branding; nevertheless, it may be difficult to focus on building a strong public digital footprint for your firm while you’re buried in the weeds of your day-to-day agency operations. A competitive analysis, a plan of action for SERP dominance, and an outsider’s appraisal of your agency’s unique selling propositions may help you focus resources on the areas that will have the biggest influence on your brand.


With a strong plan of action devised by Pearl Lemon PR, which will include everything  from content possibilities to link acquisition, social media asset production, and website development, as your digital PR agency partner we can assist you in establishing your agency as a market leader in the minds of the online crowd.

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What is Digital PR Anyway?

Digital PR is the use of a wide variety of internet channels to maintain and build your company’s reputation and recognition.

This is accomplished through cultivating relationships with relevant internet journalists, bloggers, and influencers. The ultimate objective of this strategy is to gain earned media exposure on a variety of internet channels, such as:

  • News websites
  • Blogs
  • Podcasts
  • Social media
  • Business networks

Companies can use digital PR to develop hyper-targeted campaigns across a variety of online channels in order to reach and influence their target audience.

Digital public relations, when done correctly, will help you improve your reputation, increase your visibility, and boost your SEO. If you hire Pearl Lemon PR as your digital PR agency, we’ll make sure things go better than right!

What Does a Digital PR Agency Really Do?

We’re in a good position to address this issue because we’re a digital PR agency. Here are a few of a digital PR agency’s key online PR services:

Build a PR plan around your company objectives

You should never seek media attention only for the purpose of getting attention! It must be part of a larger goal of providing value. From expanding your backlink profile to improve organic traffic to presenting you as a thought leader, a good digital PR agency will develop a strategy to assist you achieve your business or personal goals.

Digital Media Monitoring

Knowing where the discussion is in your industry is important because it influences the stories that are pitched and the sort of content that is generated.


Pitching to online media sources is one of the most important aspects of digital PR. This might take the shape of guest posts, podcast appearances, or interviews, to mention just a few opportunities, there are lots more.

Keyword research and strategy

Clients should be able to get in-house SEO knowledge from a reputable digital PR firm. Keyword research will be a major part of this process, as it will help you choose what kind of owned media content you should be producing.

Produces high-value material

A digital PR agency should be capable of creating a wide range of interactive content, including white papers, articles, infographics, and data studies, among other things.

Creates social media strategy

An individual or company’s reputation has grown more dependent on its use of social media. Your digital PR agency should have a social media rockstar that manages, grows, and collects feedback across all of your social media networks.

The list, however, does not end there. A digital PR agency should also have a thorough grasp of your sector and a genuine interest in your company. These are the types of questions you should be asking your next agency about their expertise and expectations. Although, we think you should hire us.

Ready to chat about making Pearl Lemon PR your digital agency?

We’re ready to talk to you! Contact us today and let’s get the conversation started.

Digital PR FAQs

Digital PR for SMBs refers to strategies that businesses use to increase their online presence. This includes online reputation management, content creation, social media management, SEO (Search Engine Optimization), and linking strategies to improve online visibility. It’s about using digital channels to reach your audience, build brand awareness, and drive traffic to your website.

In today’s digital era, most people discover brands and businesses online. Digital PR helps SMBs get noticed in this crowded online landscape. It enhances brand visibility, boosts SEO rankings, improves online reputation, and fosters meaningful engagement with your target audience. It’s an essential tool for SMBs to compete with larger enterprises.

While both forms of PR aim to enhance brand visibility and reputation, digital PR primarily utilizes online platforms. This includes websites, social media, blogs, online newsrooms, and other digital platforms. Unlike traditional PR, digital PR can be quantitatively measured using metrics such as engagement rate, traffic, conversions, and SEO rankings.

SMBs can leverage a range of digital PR strategies. Some effective ones include content marketing, SEO, influencer outreach, social media engagement, online reputation management, and guest blogging. These strategies can help SMBs reach their target audience, create brand awareness, and establish credibility in their respective industries.

SMBs can measure digital PR success using various metrics. These can include website traffic, search engine rankings, social media engagement, lead generation, conversion rates, and the quality and quantity of backlinks. Using these metrics, businesses can determine if their PR efforts are meeting their goals and adjust strategies as necessary.

While it’s possible for SMBs to handle digital PR in-house, it can be time-consuming and require specific expertise. Outsourcing to a specialized digital PR agency like Pearl Lemon PR can provide access to industry professionals who are adept at navigating the digital landscape, freeing up your team to focus on other business-critical tasks. However, the decision to outsource depends on factors such as budget, resources, and business goals.

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If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!