Reputation Management for Lawyers: Legal Safeguarding

Pearl Lemon Team

We live in an internet-driven world where Google has the answer to every problem and is a vital part of any decision-making process.

People used to look for lawyers outside of court, but those days were over. It is undeniable that 82% of legal clients choose a lawyer based on what other people say about them online– which we’d like to call client reviews

It has become imperative for lawyers to actively manage and keep up their online reputations so that their clients can find them and trust them.

However, there’s just one tinny tiny problem— law school doesn’t teach how to manage your reputation.

So it’s really understandable on our part if you don’t fully understand it and don’t know what to do. It’s not your field of expertise, after all.

But no need to worry any longer because Pearl Lemon PR is here to help.

Contact us today, and let’s start improving that online reputation!

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Here are some things you can do to ensure good reputation management for your business.

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Get Reviews

When people were asked to write a review, 72% of them did leave reviews. 

So, go on and ask happy clients to take two minutes to write a review for your business. You can ask a client when they receive their compensation settlement check! But even if it’s not a settlement check, you can still ask; just make sure you ask at the right time.

Undeniably, customers pay attention to what other customers say. 

In fact, 79% of consumers trust online reviews as much as personal recommendations. This makes firms with many bad reviews lose many of their supposed leads.

If you get a bad review, you should be proactive and respond quickly

First, thank the client for their comments (this is a way to be respectful and demonstrate that you are listening). Next, send them a private email or call them to discuss it. 

This way, you can find out why they’re unhappy and figure out how to make things better.

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Put Your Business on Google My Business (GMB)

A Google My Business account and a Google Business Profile are free, so every law firm or law office should use them. The average local business with a GMB profile gets 1,260 views each month, and the average business gets 59 calls, website visits, or requests for directions each month from their GMB listing. 

This can be another way for possible clients to get in touch with you.

Think About Listings in a Directory

You can add a profile of your firm and/or lawyers to Avvo, Martindale, SuperLawyers, and other legal directories and services. 

Adding profiles to these sites is a way to make your firm more credible and well-known. Sometimes adding profiles costs money, so you might need a cost-benefit analysis to see if it’s affordable for your firm.

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A great way to build an online reputation as an attorney is to write a professional and well-thought-out bio. Your authority and expertise can be backed up by the fact that you went to a good college, got a good degree, won an award, served on a board, and are a bar member. 

Websites for universities, nonprofits where you serve on boards, and groups that give out legal awards can also link to your law firm’s website, which helps your search engine optimisation. 

When you’re done writing your bio, you can put it in directory listings all over the web. 

Bios for lawyers are free and only take a couple of hours and good writing skills to make. If you also need someone to write it for you because you don’t have the time– why not ask a professional from Pearl Lemon Content to make it for you?

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Have Consistency and Hard Work

As files pile up on your desk and the phone rings all the time, it is safe to say that lawyers have a lot of things that want their time. It’s easy to put marketing and managing your online reputation last on your list– but let us tell you this, you’re doing it completely wrong.

Choose a staff member in your firm or office to be the leader of your team when it comes to checking the web to see what people are saying about your law firm. 

The same person can coordinate asking clients for reviews or testimonials and then, if necessary, send out reminders. 

Lastly, you should always ask for reviews and update attorney bios when you win an award or get a new title. Consistency and hard work are essential in these efforts.

Check Out Pearl Lemon PR's Reputation Management for Lawyers

Now that you know what to do– you’ll probably be thinking that you don’t even have enough time to do or oversee what happens with your reputation management.

Well, that’s the main reason we’re here– to help you.

Want to know our specific services? Here are some of the things we have to offer:

Thought Leadership PR

Review Management

We assist you in keeping track of and handling reviews on your business's most important review sites. Our review audits can help you identify any negative feedback about your company that you may have missed, and we'll advise you on how to best address it. If you'd like to get rid of any unfavourable feedback, we can also assist you in having any false, unjust, or defamatory evaluations removed. With your input, we will also devise a strategy to increase the number of positive reviews for your company on platforms like Google My Business, Yelp, Trustpilot, TripAdvisor, and others.

Digital PR

Content Creation

As part of our strategy to manage our online reputation, we will use the services of an in-house professional online public relations team to create original material and disseminate favourable content broadly across the Internet. We post carefully crafted, thoroughly edited articles on blogs, news sites, and social media platforms with an eye toward increasing their rankings in search engines.

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Online Reputation Management

Our skilled public relations experts write and send out search engine-optimised online press releases to help you market your business online. Press releases are a tried-and-true way to get more people online to know about your business, drive traffic to your website, and bring in new customers and clients. We also scour the web for favourable features, such as interviews, editorials, and expert comments, and work hard to get them published for you.

Personal Reputation Management

Business Profile Optimisation

To get to the top of Google, Yahoo, Bing, and other search engines, we make a professional, SEO-optimised Google business profile on popular business and social media sites.

If you want to see what other services we can provide, you can do so HERE.

Grow Your Law Firm Practice With Us

With Pearl Lemon PR‘s combined expertise in digital marketing and lawyer reputation management, you can rest assured that your reputation has no other way to go than up.

We are experts in the field of public relations, and we ensure that clients see your practice in its best light.

We will not let even one prospective client go.

Get in touch with us today and grow your law practice with us!

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The practice of using a company’s positive online feedback as advertising and promotional material is known as Reputation Marketing.

Marketing your online reputation with online reviews is essential for lawyers because it could significantly affect your business and your continuous stream of clients. 

Your competitors probably have Google reviews, so it stands to reason that using them to your advantage will help your business stand out from the crowd. You could post reviews on your website, in ads, on social media, and in other places.

And your business review metrics will thank you for it!

Here are a few tips to help you respond to bad reviews in a way that improves the reputation of your lawyer practice:

  • Don’t argue with the person who wrote the review. If you argue or defend your law firm, it will look unprofessional to potential clients and show that you care more about protecting yourself than giving your clients the best service possible.
  • If the client said they experienced terrible customer service, you should apologise.
  • Ask the person to contact your company privately to make things right. It shows that you care about your clients’ happiness.
  • Mention any changes that your company has made since that happened.
  • If a client contacts you privately, do your best, within reason, to make them happy.
  • Don’t forget your morals. When responding to bad reviews, you can’t say anything about the case that isn’t public. Even if privilege is waived, you don’t want to be known as a lawyer who puts a client’s dirty laundry on the Internet.

Also, by filling out online profiles on sites like Avvo, Justia, HG, and Lawline, you can sometimes drown out negative websites and improve your reputation as a lawyer. There are only so many spots on Google’s first page, and these sites are more likely to rank than a blog post from an unhappy client.

Positive reviews may make lawyers want to ignore them. After all, why fix something that isn’t broken, right? This may be partly true, but managing a lawyer’s reputation is more effective if the lawyer responds to each review quickly.

An attorney who responds quickly to a positive review shows that they care about clients, is engaged, and are easy to reach. This could make a good impression on the client and make the client more likely to hire the same lawyer again in the future.

But a quick response to client reviews makes an even bigger impression on people thinking about hiring an attorney but haven’t done so yet. When looking for lawyers, they might notice that one lawyer not only has a lot of good reviews but also answers each one in less than a day.

This kind of care and attention could be why that potential client chooses that lawyer over another.

Yes, this job can be given to an assistant, but it works best if at least some of it is done by hand. Here are some general guidelines for how to reply to good reviews:

  • Thank the customer.
  • Use your name, the name of your practice, and any crucial keywords in the review for search engine optimisation purposes (e.g., “Thank you for choosing Smith & Andrews LLP to prepare your real estate contract of sale!”).
  • Keep it short! Think about saying something personal, but nothing embarrassing or sensitive!
  • Add some advertising. Don’t forget that other people will read this and decide whether or not to use your service based on what they see. 
  • Ask them to come back. Say something like, “Remember that you can always call us back if you need legal help again!”

We'd Love To Hear From You!

If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!

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