Located at the mouth of the River Mersey, Liverpool has long been a significant player in the UK’s industrial and maritime history. It’s also well-known for its cultural and artistic heritage: it boasts more number 1 hit singles than any other location in the world. Among these, of course, is the Beatles, but it also includes other notable acts such as Frankie Goes to Hollywood and Gerry and the Pacemakers.
Liverpool is also one of the most diverse places in the UK, being home to the country’s most established Chinese community and over 60 languages spoken in the city every day.
The city’s economy is also booming, with over 48,000 registered businesses. And for all of those businesses to succeed, they no doubt need a team of expert PR specialists behind them to ensure that their businesses are in prime position to take advantage of Liverpool’s many opportunities.
Pearl Lemon PR is an exceptional, award-winning PR agency committed to delivering outstanding, full-service public relations support to businesses who want to get noticed and get their message out to the right people.
Public relations is the strategic management of an organisation’s outward communication to maintain its public image. It primarily seeks to build positive relationships between organisations and audiences through carefully managed communication channels with the public and media outlets.
This can encompass working with the press and news, social media, arranging and executing public appearances, and reaching out to media outlets to help promote and market organisations.
The fundamental core of PR is making sure that an organisation’s actions, reputation, products, services or people are portrayed positively. This ensures that the general public perception of the organisation in question is also favourable.
A popular way to describe PR professionals is that they are ‘storytellers’, crafting narratives to help further the reputation of organisations.
A PR professional will closely analyse the details and various aspects of an organisation and find ways to spin those into positive stories for the public. Their job is to inform the public while managing public perception and generating positive publicity and buzz for their clients.
The other side of a PR professional’s role is damage control or damage mitigation. In this instance, a PR professional steps in when an organisation has suffered from negative press or when their public image is suffering or at low levels of public approval.
They may help to devise a strategy that includes methods to mitigate the damage caused, draft crisis communications and apology messages, and work to restore the organisation’s reputation. In the cases where negative PR is involved, what the company says is just as important as how the company says it.
Pearl Lemon PR is an exceptional PR Agency with years of experience working across all aspects of public relations. We are meticulous, focused and goal-driven – committed to making sure that you get your name out there and noticed by the right people. We make things happen, and fast.
Pearl Lemon PR places the satisfaction of our clients above everything else and will make sure we are available as a single point of contact for you every step of the way. Unlike other PR Agencies, we boast the benefit of having a truly global team, which means that we are never closed for business and can respond at all hours of the day to any queries or concerns you may have. This around-the-clock PR and communications management can be a real boon when crises hit in inopportune times.
To make sure that you’re kept abreast of any new developments and progress in your PR campaigns, we also commit to giving our clients a comprehensive PR report every two weeks, as well as around-the-clock email support, a dedicated account manager for every campaign, and full access to a PR team with years’ worth of experience in PR, digital marketing and SEO.
PR is a meaningful way to build trust and credibility in your business’ brand. It’s also essential in helping to generate buzz and get people talking about your business, what you do, and what you have to offer.
Without PR, your options to cultivate the public perception of your business are severely limited. This means that you would have little to no control over what people think, feel or say about your business.
PR helps with all of that and ensures that the right people are engaging in the right way with your business, encouraging others to take a look in and also do the same.
The particulars of how much hiring a PR agency varies a lot between the specific services you’re looking for and the size of your business.
On average, a PR agency may cost anything between £2,000 and £5,000 a month. However, do take into account that this is a highly variable figure, and the most important thing is looking for a PR package that’s best suited for your type of business and provides you with all the support and advice that your business will require when executing a PR campaign.
Without PR, your options to cultivate the public perception of your business are severely limited. This means that you would have little to no control over what people think, feel or say about your business.
PR helps with all of that and ensures that the right people are engaging in the right way with your business, encouraging others to take a look in and also do the same.
PR can afford your business a potentially huge reach, far beyond conventional advertising alone.
To put it simply, an advert placed in one print media outlet will only afford you as much exposure as the number of people who read that specific piece of print. Many of those people may also ignore the advert itself.
However, a press release can be written and sent to a variety of targeted media outlets, including newspapers, websites, radio, TV and online blogs. This dramatically increases your potential reach, and the likelihood of your business being noticed by more people.
This type of exposure is also much more likely to have a lasting effect online than traditional print media.
A good PR campaign has the potential to transform your business by focusing on building positive relationships with audiences and grabbing opportunities for growth and exposure. These things will help expand your business’ reach, generate new leads, and earn you the kind of credibility and authority that’s impossible to buy with money alone.
An effective PR campaign is also crucial to have in place in an unexpected crisis. Much like how you wouldn’t drive without car insurance, you shouldn’t venture out into business without a solid team behind you to help with crisis management should the worst occur.
A good PR team will help save time and expense and ensure that the best possible responses are formulated to help steer your business into the ideal outcomes after a PR emergency.
Without PR, your options to cultivate the public perception of your business are severely limited. This means that you would have little to no control over what people think, feel or say about your business.
PR helps with all of that and ensures that the right people are engaging in the right way with your business, encouraging others to take a look in and also do the same.
PR is more effective than advertising.
One of the main reasons for this is because PR is a far more credible form of marketing than advertising. For example, many people are aware of when they are being sold to using conventional forms of advertising. As a result, they may become resistant to it, or its effectiveness may wane over time.
However, a press release or testimonial published through media outlets carries with it far more credibility, as it comes from a trusted or unbiased source. This means that people are far more likely to sit up and take notice than if the same information were delivered through an advertisement.
Another way to describe it is that PR is active, while advertising is mostly passive.
PR also has the notable benefit of being a far more cost-effective method of generating exposure than traditional advertising. PR can often be a much more favourable and constructive form of marketing than advertising.
Without PR, your options to cultivate the public perception of your business are severely limited. This means that you would have little to no control over what people think, feel or say about your business.
PR helps with all of that and ensures that the right people are engaging in the right way with your business, encouraging others to take a look in and also do the same.
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!
Company Address:
Pearl Lemon PR
Pearl Lemon Ltd.
Kemp House, 152 – 160 City Road
London, EC1V 2NX
United Kingdom
Contact Us:
UK: +44 207 183 3436
US: +1 650-278-4421
Info@pearllemongroup.com
Pearl Lemon PR is a part of the Pearl Lemon Group which is comprised of: SEO Agency London, Lead Generation, Lead Generation USA, & Web Development related services.
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