9 Tips In Reaching Your Target Audience That Every Construction Firm Must Know!

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Keep Your Business Buzzing With Our PR and Media Relations for Construction Companies

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Have you ever tried to gauge just how known you are in your industry or area?

Well, if you haven’t tried to measure your exposure or popularity, you’re missing out on many things.

It’s essential to know how much your brand is known so that you can market your commercial construction company effectively and efficiently. An excellent public relations strategy is the best way to build your reputation or profile if you want it to grow.

It’s not uncommon for small companies to think that a public relations agency isn’t worth it because they think that PR firms are better for large companies with more to lose in the public eye or for companies needing to fix a bad situation.

In fact, most business owners think they’ll only need to hire a PR firm when a crisis happens.

But the truth is that PR campaigns and plans should be in place even before a crisis.

Curious? Read on to learn how PR and media relations can help a company even when there are no problems.

Or, get in touch with Pearl Lemon PR, and our experts can tell you more!

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The Magic of Public Relations and Media Relations for Construction

Because there are so many construction companies, you need to find a way to make yours stand out. You want your company to be the first thing people think of when they hear “construction.” 

That’s why it’s important to use public relations strategies to raise brand awareness.

Brand awareness is the first step in the marketing funnel and a fundamental building block for long-term customer acquisition. This will lead people to hire your business.

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Brand Awareness

To get more people to know about your brand, you should send press releases about important events, company growth, and employee moves. By getting your brand into critical publications, you can make more people aware of it and stand out from the competition.

Not only do you want people to know the name of your business, but you also want them to think well of it. Remember that brand recognition and brand reputation go hand in hand. It doesn’t help if people know who you are for the wrong reasons.

You can build a good brand by making a strong media relations strategy. This means putting your company in a position to be seen as the best construction company and making your company’s key leaders more visible.

Social Media

In addition to working with the media, you should also have a presence on social media since more than one-third of online users go to social media to learn about a brand or product. With this digital advancement, you can share information about your business, participate in relevant conversations, and talk to potential clients easily and much faster.

By being active on social media, you can make more people aware of your brand and give it a good name.

It is crucial to building a good brand before a public relations crisis happens to keep your reputation intact.

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Every organisation has to deal with crises at some point. Because of this, it’s crucial to be proactive and build a good brand so that a PR crisis doesn’t hurt your reputation.

Overall, construction companies need public relations to get more people to know about them and make themselves stand out from the rest. 

Feel free to contact us if you want to reach more people. We’re happy to help you improve your company’s image and grow it.

Tactics To Help Grow Your Construction Business

A public relations campaign for your business is a good way to ensure you get the best publicity results, whether you run a well-known construction company with years of experience or a new company that wants to break into the market.

Here are some public relations (PR) strategies that can help you get your message out to potential clients.

Learn What Makes the News

Most construction businesses think their customers and the media care about everything they do. In this age of easy access to information, your company does only a small part of what the average person can find out (hard pill to swallow, yes, we know). 

Something trendy, like a new way to model a house or a new idea for landscaping, is likely to blow away your potential customers. 

You can also hire bloggers and people with many followers on social media who are likely to share stories that will bring more people to their websites. 

Always bear in mind that news organisations are always on the lookout for interesting stories; they want to report something with substance– like the one about a construction company that is turning a wasteland into a work of art or something.

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Don't Make Rookie Mistakes About Transparency

This is a general rule of life, but it means a lot more for a construction company

How clients see your services will depend on how they see you in the media. So you need approaches on how you will publish your articles or blogs. Suppose you need extra help in managing it, you can always use construction document management to track and improve your releases. 

You need to understand that people can be turned off by simple mistakes in grammar or the slightest hint of rudeness. So you should always tell your followers stories that are true and accurate. Exaggerations or maliciously planted lies will hurt your brand and put you out of business.

Use Bloggers

As we’ve mentioned, you can use bloggers, vloggers, or influencers to broaden your reach.

However, never assume that bloggers or reporters will know about the new house you are building just because you are building it. 

Your marketing department should contact bloggers and tell them about any new construction projects you are working on. But do keep in mind that some well-known bloggers may ask for a hefty fee or refuse to post your story. 

To avoid that, try to tell them how your new story will bring more people to their blog and make them more popular. Make sure your stories are short, engaging, and full of information.

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Get Customer Feedback

Your current and past clients are the best people to represent your construction business. People will choose a company that has already built things over a company with only paper plans. 

Tell your customers you’re willing to give them discounts if they let you use their finished home to promote your business. You can even go further and offer to pay them if they agree to be in your company’s ads

Get them to write honest, positive reviews on your website and social media pages. Why would you do that? Because when choosing a construction company, the average buyer now looks at what other customers have said, so your marketing department must pay attention to this.

Go Where People Go

Top construction companies usually stage trade shows. If you are just starting and want to improve your PR, you should attend these events. 

Local media outlets and online promoters flock to these events to get stories and news sources. Also, many homeowners and people who want to buy a house go to these shows to compare houses and builders. 

You might meet people who work in construction who can teach you a thing or two about public relations for your company. Home shows are where new building ideas are shown for the first time, so going to one makes sure you know about the latest trends.

Eventually, you’re hitting four birds with one stone.

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Use Email Marketing

Email marketing is now an essential part of public relations for businesses. Companies get potential customers’ email addresses and use them to tell them about new home projects and deals

Send customers and potential customers regular email newsletters to keep your brand in their minds.

Seeing your company name in their inbox several times can give them a sense of familiarity when it’s time to hire a construction company for their personal or business projects.

Luckily, Pearl Lemon PR can help you with all of those tactics. It’s part of what we awesomely do here at our company. 

So if you’re interested in hiring our expertise for these tactics to work better– we’re ready to help.

Get Help From Our Marketing Agency & PR Agency

If you’re now considering using public relations for your business, or if you’re considering working with us, why not look at what else Pearl Lemon PR has to offer?

Thought Leadership PR

Consumer Relations

You want people to buy from your business before anything else. For that to happen, you'll need good PR that reaches your target market. We will find ways for your company or business to talk to the public as part of consumer PR. With this plan, you can get the most attention from the public and become the next big thing in the construction industry.

Digital PR

Digital PR

In this day and age, people need to know your brand online. Since the internet lets everyone see everything, there's no reason not to take advantage of that. With Digital PR, you can make powerful digital assets linked to your name. It will give you many ranking options to help you fight against false or harmful information about you online.

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Social Media PR

Social media is one thing that most people love. Platforms like Facebook, Twitter, Instagram, and Tiktok have become important places for us to connect, get information, and share our thoughts. Your business needs to keep up with this trend. Be the viral hit that everyone talks about with social media PR.

Personal Reputation Management

Media Relations

As a business, you may need the help of the local media to get your name out there. It could be a newspaper, a radio station, or a media channel in your town. With our reputable media relations strategies, you'll be able to work with the people who make the news and features in your local media.

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Crisis Management

A PR crisis can come in many forms, from embarrassing scandals or issues involving top executives to a flood of bad online reviews. With our PR crisis management, we'll look at your situation and work with you to develop a plan that fits your needs so you can recover in no time.

Want more services than those listed above? Contact our PR team right away.

Use Public Relations For Your Construction Marketing

At some point, everyone needs to hire a construction company, and you need to be the one they need.

With a good PR campaign, you can be the one they know and choose to be their construction partner. 

They might even start recommending you to people they know who need someone they can trust.

Public relations can give you a lot back, so don’t miss this very good- and essential- investment. 

Book a call with us to get started.

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FAQs

Public relations (PR) is the process of using the media to promote your organisation and build a positive image in the eyes of the public. PR also manages your organisation’s brand and communications, especially during a crisis.

PR is how companies control how their information gets out, so it’s similar to branding. The main difference is that PR is all about communication and reputation, while branding is about logos, websites, and other visual things.

A PR strategy helps a business plan, organise, and measure how well its PR tactics work over time. It’s not the same as a marketing plan, but it should help with marketing.

It can cover a year’s worth of campaigns or just one goal, like launching a new product. Whatever it is, a collaborative approach to communication is needed to create an accurate and effective PR strategy. 

Communication within the company and with employees is a part of this. 46% of the time, a PR officer will report directly to their CEO. This number shows how vital PR is becoming for business operations and how people think of a brand.

Taking advantage of one-time chances to get in the news can be easy. But if you want to do public relations right, start with a public relations strategy.

PR managers, also sometimes referred to as PR officers, are in charge of making, putting into action, and keeping track of your PR strategies and tactics. They are responsible for handling public relations emergencies, writing press releases, and supervising a staff of PR specialists handling your company’s public image.

You could hire a public relations manager to handle PR for your business. Even better, you could work with a reputable PR agency to make sure you get high-quality PR and media relations services.

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