PR for Interior Designers: Crafting Story

You’re busy figuring out which furniture is best suited for a room, which colour matches the owner’s personality, which window can give better lighting, and many more.

We understand that you’re busy doing your work as it should be.

But with all that on your plate, how do you manage how your clients or other potential prospects see you?

It’s good to be known by many. That’s a fact. However, that’s not enough if you want to build your career on a solid foundation.

Fortunately, we have the answer to your problem.

Here at Pearl Lemon PR, we offer the best strategies for public relations to enhance or build your reputation, recognition, and image among your target market.

You can be the most trusted interior designer with the best skills in town.

So what are you waiting for? Book a call now.

Why Use Public Relations?

Homes are a necessity for everyone. It’s where we eat, sleep, rest, and live. As the world has gone under drastic changes and big crises, we understand better that our houses are of utmost importance, and that’s why interior designing continued to soar.

While so many industries have suffered in the last two years, the interior design industry continues to soar.

So how do you let other people know about what you do and how good you are at it?

You should let your design projects be publicized on platforms or channels that can increase your recognition and reputation. This action can broaden your reach, inspire collaborations, and attract more clients that can help your business career move forward.

The more public you get, the more opportunities you’ll encounter.

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Getting your work publicized on reputable internet design sites, magazines, or ads can benefit you. Since these large platforms allow you to expand your recognition and reputation, you’ll get more attention domestically and worldwide.

You can absolutely accomplish those feats and so much more with PR.

PR or public relations gives a polished narrative proposal for your interior designing business. The expertise and understanding of PR professionals in the media industry will give you a clear insight into what your target market wants and needs.

If you employ an excellent public relations strategy for your career, you can benefit from it in more ways than one.

Take advantage of the 81 search value that Google has for interior designers with the best PR solutions.

Our PR For Interior Designers

If you’re now interested in employing public relations for your organization, then take a look at what Pearl Lemon PR has to offer:

Thought Leadership PR

Crisis management

Consumer trust can be earned and lost within a few moments of a crisis. How you handle your communication during this time determines what kind of business you will be– one that suffers from reputational damage or one that responds promptly. Our crisis PR and reputation management agency can successfully help you navigate these situations. The good news is that– every crisis is an opportunity. Let us help you overcome these situations.

Digital PR

Media relations

Sharing your brand message rightly with the suitable media at the right time can be pretty challenging. But no need to worry. We are here to help you with that. We can help you share your story with the world effectively. We collaborate with different media to help you break through the clutter and amplify your message in the constantly changing media landscape. We can help our clients secure earned media coverage to resonate with your target audience through strategic media outreaches and relations.

Crisis PR

Influencer relations

Influencer marketing focuses on delivering your brand story to targeted stakeholders. We will seek out the best influencers for your brand and ensure we do all it takes to heighten your brand visibility to the relevant audiences. We can help spread your brand message across different media.

Music PR

Social media management

Our services will help you tell your brand story online. Our social media management services, including content creation, community management, ad creation, campaigning, etc., will help drive your brand visibility. We know that every brand has a unique voice and tone, and we will help you capture that with our services.

Crisis PR

Media training

Confidence is critical when talking to the media or audiences. Our services will give you the power to feel comfortable in front of a media crowd. We ensure that our clients go into interviews with proper training to assert their points the way they intend to.

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Event coordination

Our professionals can help you plan, coordinate and manage PR events to get people talking. Events allow you to engage with your target public and develop strategic partnerships. We will help you coordinate events that will boost interest and attendance from product launches, networking events, and everything in between.

Legal PR

Campaign planning

We collaborate with our clients to develop creative and unique PR campaigns that appeal to their prospects. We can think outside the box to look for opportunities other people might not see.

Travel PR

Corporate social responsibility

CSR or corporate social responsibility is an integral part of the success of any organization. We can create an effective CSR that aligns perfectly with your business strategy while staying relevant in the community where you operate.

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Copywriting and content creation

We can also create compelling content for your brand to keep your audience reeling in. We take time to know your business so we can write content that best represents your brand and what you stand for while maintaining the tone of voice.

Whilst you're here why not get a free SEO audit! 🙂

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Be That Home Designer

Everyone needs a home or interior designer at some point, and for you, you need to be that designer they need.

With a good PR strategy in place– you can be their go-to expert.

They can even start recommending you to other people they have that also need your trustworthy skills.

PR can give you many things in return, so we’re sure it’s a sound investment.

Book a call with us to get started.


Here are some tips about how you can better promote yourself as an interior designer:

  • Look to Houzz. Houzz is an online community that hosts more than 20 million people and connects people all across the globe with interior design ideas and professionals. It’s an excellent way to build a following and showcase your work to potential clients. 
  • Start up a blog. A blog is a great way for you to build your personal brand as an interior designer and use content marketing to drive new eyes to your work. Make sure you’re also posting blog updates on your social media pages, so your followers know any updates and new designs you’re putting out. 
  • Go for the gold. If you don’t have any awards, ensure you’re entering contests. Awards are a fantastic way to show people that your work is valuable and professionally recognised. Remember, you don’t have to be the contest winner to get awards. 

Interior designers mainly target clients by segmenting their client base into their most likely to attract demographics. Most interior design businesses’ work is geared towards suburban females, but your mileage may vary based on the services you’re offering. Once you have your target demographic in mind, create all your content, both digital and print, around attracting that customer base. For example, if you’re targeting mothers, include your interior design plans for a nursery or a playroom. 

Nowadays, most interior designers communicate with clients digitally or over the phone. When you’re trying to generate leads for your business, this often involves starting up a social media presence and communicating with clients through major online communities like Houzz. For interested clients, you’ll likely be talking to them over email and telecommunication, so you’ll have to make sure that your email and telephone communication is geared towards helping clients. Luckily, a dedicated PR team like Pearl Lemon PR can help you with your communication strategy for your interior design business. If you’re interested in our services, book a call with our team here

We'd Love To Hear From You!

If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!

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