Since the pandemic hit, educational institutions and schools have undergone one of the biggest historical changes. Virtual teaching has hampered conventional learning methods, taking education to a new level. But the question still lies, is it successful? What steps are schools taking to ensure that their “clients”—students, teachers, and parents—continue to study and perform at grade- and age-level proficiency?
More than ever, an educational institution’s finest strategy in the modern world is a solid public relations plan. This holds true for practically all intended outcomes, whether your goal is to increase institutional reputation, student enrolment, or simply your reputation in the London neighbourhood–South Kensington, Chiswick, Camberwell, name it all.
Here at Pearl Lemon PR, we can develop a well-defined PR campaign that can be your strong weapon in your communication toolbox to help you maintain a favourable image.
If you want to learn more about how we can help, contact us today!
With the booming increase in schools, colleges and universities, it has become essential for higher education institutions to differentiate their brand in the market, keep competition at bay, and establish themselves as a leader in the field.
Education institutions can increase their brand awareness through PR–as it makes it simpler for the target audience to learn more about the institution online without physically visiting. This aids in establishing and preserving a positive reputation. Aside from that, here are more reasons PR plays an important role in the educational sector:
No matter how competent a school’s administrators and teachers are, some issues and difficulties will inevitably arise. Unfortunate realities like accidents, injuries, and natural disasters could occur. A public relations expert can help create a crisis communication plan to help your institution curb any. A crisis plan can also improve a school’s credibility and reputation since it assures the community and parents that you are ready for anything.
PR experts keep an eye on the global media coverage of your sector and your competitors. This includes setting up social media accounts, and Google alerts for important topics. Then, you’ll be able to continuously keep an eye on important issues to properly decide how to place your institution among its rivals. The outcome? You’ll be at a competitive advantage in your market.
According to a study, almost 9 out of 10 students in UK universities use social media apps, and 90% of adults do too. You can maintain contact with your students and parents through the platforms, whether it be Facebook, Instagram, LinkedIn, or Twitter, with social media PR.
Additionally, it helps with fundraising and donation requests since increased brand visibility from PR makes it easier to win over supporters from the private, public, and corporate sectors. PR’s most important role in the education industry is disseminating information about the admissions cycle, placement season, festivals or events, crises, or any other activity.
Aspirants can gain from public relations by promoting the institute’s unique traits and spreading awareness of its academic offerings, faculty, extracurricular activities, and events. Additionally, PR helps companies maximise their online review presence. Public relations companies provide the guidance and support modern businesses need to market themselves online. They can also step in when disaster strikes or something goes wrong with the reputation you’ve been working to build.
When done right, PR can bring several benefits to universities–and Pearl Lemon PR can help you reap that and beyond. We can help you with the following, but if you think something needs to be added to the list, give us a heads-up!
Concerned about maintaining relationships with hired influencers? We have your back. We’ll help with anything from negotiation to working with our influencer management service. It covers the creation of influencer content, approvals, campaign management, compensation, and the development of enduring relationships.
Having customers is what you want to happen first for your business. You’ll need effective PR that reaches your target market for that to become a reality. We’ll develop strategies for your organisation to interact with the public via consumer PR. By employing this tactic, you can maximise public recognition and exposure, making you the next big thing.
All of us have to contribute in some way to our society. You must, however, be sure that your CSR efforts won’t harm you more than they will help. We can assist your university in ensuring that you’ll be undertaking the best project for your brand by using our CSR planning technique.
PR crises can come in many forms, from embarrassing executive scandals to unfavourable school reviews. With our PR crisis management, we will assess your circumstance and collaborate with you to develop a personalised action plan that addresses your unique needs.
Social media is one thing that most people find difficult to avoid regularly. We now rely heavily on social media sites like Facebook, Twitter, Instagram, and Tiktok to engage, gather news, and share insights. Your university must follow this trend to remain relevant. Be the viral sensation that everyone would speak about via social media PR.
Pearl Lemon PR is one of London’s top-rated and reliable digital marketing and PR agencies, offering educational institutions and other industries like manufacturing, healthcare, non-profit, and many more insight-driven, cutting-edge, cost-effective, and targeted solutions.
We can help you build a strong brand value proposition By identifying the best PR opportunities, matching academic and business goals with the target audience’s needs, and producing and promoting high-quality, compelling content for some of the most prestigious educational institutions.
With us, you can be one of the preferred institutions in London like Brunel University London, London South Bank University, Coventry University, Queen Mary University and Queen Mary University.
So, what are you waiting for?
Call us today, and let’s get you to build a strong brand value reputation.
PR aids in establishing and preserving a positive reputation–and which promotional media sources are most interested in and open to your faculty’s or your school’s expertise can be suggested by a PR firm.
Pearl Lemon PR supports the goals you’ve set for your university. To decide where to go next, we also need to know what you want us to do for you. Then we can talk about how much it will cost. So book a call with us today, and let’s get started on that special PR!
For sure! As mentioned, the main goal of PR is to establish a positive reputation or image for your university. And if you display a good image to the public, more and more students will prefer to study at your school rather than at another London college. However, you’ll need a strong PR strategy for that to happen. That’s why we recommend coming to us as we know how to do that!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!
Company Address:
Pearl Lemon PR
Pearl Lemon Ltd.
Kemp House, 152 – 160 City Road
London, EC1V 2NX
United Kingdom
Contact Us:
UK: +44 207 183 3436
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Info@pearllemongroup.com
Pearl Lemon PR is a part of the Pearl Lemon Group which is comprised of: SEO Agency London, Lead Generation, Lead Generation USA, & Web Development related services.
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