More than ever, be it an existing patient or a potential one, people rely on online information about dental clinics to learn more about their services.
They are looking through local listings, visiting multiple business review sites, and reading dentist reviews to help them decide if they want to go to you or someone else.
By keeping up with online reviews and using the best practices for managing a dentist’s online reputation, your clinic can keep a healthy, positive online reputation and make sure that negative dentist reviews have less effect.
However, reputation management isn’t really something they teach in med school, right?
So we understand that it may be pretty tricky even for a reputable dentist like you.
Pearl Lemon PR is here to help. Just give us a call, and we’ll take care of your reputation management for you.
Dentist reputation management means ensuring that people view your practice or business in a good light.
Since the dental industry relies highly on referrals and customer feedback, a dentist must invest in its reputation management to ensure that its customers recommend it to other potential patients.
Reputation management includes branding, content marketing, asking for and managing reviews, and community activity. The goal is for people to think of your practice well when they hear about it.
By taking care of your online reputation, you can boost the credibility of your dental practice in the online market. Here are some of the best things to do.
Actively keep an eye on your dental practice’s online presence, so you know what patients are saying and where they are saying it.
This keeps you from being caught off guard by negative feedback. More importantly, it allows your organisation to respond and talk to patients openly.
Suppose you’re in charge of a brand or organisation with multiple employees. In that case, you might want to invest in reputation management software to help you keep track of reviews and unsolicited feedback.
Your dental practice is probably already listed on a dozen or so local business directories and google review sites, whether you like it or not.
By claiming your online profiles and listings, you can control what information is shown on those sites. With the proper local listing management, you can also plant your brand flags on important digital properties where customers and patients can find you.
Local listing management makes it easier for people to find you on the most important sites to your practice.
Whether you’re building your presence on Google and Facebook or focusing on industry sites like Vitals or RateMDs, local listing management helps you optimise your providers’ visibility for “near me” searches and rank higher than your competitors.
Patient satisfaction surveys are one of the best ways to find out how patients feel about your practice and how well-known it is.
The HCAHPS survey is one option. It is the standard for figuring out how experienced a healthcare provider is.
The Health Insurance Portability and Accountability Act (HIPAA), which protects patients’ health information, make it tricky for healthcare professionals to respond to reviews.
When responding to patient feedback on online review sites, don’t discuss specifics about medical care or who the patient is. At the same time, ensure your answer shows that you want to talk to the patient and solve any problems they bring up.
Here are some of the services that Pearl Lemon PR can offer you for your dental reputation management
Even though we hope it never happens to you, sometimes a bad story in the news, nasty comments on social media, or a highly negative review require you to start a crisis communication plan immediately to protect your professional reputation and practice. With the right approach, this response can not only prevent permanent damage to your reputation, but it could also help people see you as a dentist they can trust with their oral health.
We generate a wide variety of content, including blog entries, press releases, news pieces, and other forms of positive material with a high authority level. We support this content with link building to ensure that positive content is displayed at the top of search engine results, negative content is pushed farther down, and positive content is displayed in its place on Page 1 and further.
We build or use professionally tended personal and/or corporate profiles on customised microsites and top social media, blogs, news sites, and other websites. We add high authority link development to this content to dominate Google and other search engines and eliminate unfavourable listings. Aside from that, we ensure that your social media content and postings are timely and relevant to your target audience.
As a professional dentist, we understand that you want a positive patient experience for your clients. All marketing and PR stunts aside, you genuinely care for your dental patients’ welfare.
We say that while you do that, we’ll take care of your reputation management and help and guide you to ensure that you don’t get an unhappy patient with our feedback management and monitoring.
With Pearl Lemon PR, you can get your rep shining! Book a call with us, and let’s discuss!
The dental business is very competitive. In fact, in most cities, there are a lot of dentists just a few exits away. With so many options, the average customer doesn’t know why they should choose you over another dental health care provider.
This is where online reviews come in.
Patients can check out and search for dentists, orthodontists, and other oral health care providers online before picking one. A recent survey of healthcare consumers found that people read an average of nine online reviews of doctors before choosing one.
This means that what people say about you online is significant, as is your overall star rating.
Your online reputation and customer feedback are even more important if you work in an area where only a few people have dental insurance. People looking for a dentist but don’t have dental insurance are more likely to be swayed by online reviews because they don’t have a list of dentists they can choose from.
If you haven’t been paying attention to your online reputation, you may miss out on big chances to grow your dental practice.
One bad review can stop one in ten new patients from making an appointment with your office. Even one bad comment could cost you a lot, so you should know how to address it expertly.
You can do several things to fix or attend to a negative review. Depending on the situation, you can apologise, politely talk about the problem, or flag it quickly if you think it’s a fake review.
Monitoring your online reputation is the first step to managing it. There are two ways to do this. The first is simply typing your business name into Google or whatever search engine you primarily use and looking at the first page or two of the results.
If your business is listed prominently and most of its information is good, you probably don’t have much to worry about.
Alternatively, you can use a tool for managing your online reputation. Not only do these tools search Google, but they also search social media sites and forums to see what people are saying about your business there.
You can choose from both free and paid tools. Some, on the other hand, have more services than others. Choose your tools carefully to ensure you’re always getting the whole picture.
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!