Reputation Management Statistics

At Pearl Lemon PR, no matter what niche or industry our clients operate in we always stress the importance of working on their brand reputation, and how our reputation management services should be considered a very important part of the overall public relations strategy.

While we get to explain – in detail – just why that is when we first meet with clients, before that happens many business owners, entrepreneurs and even private individuals whose public image is important to them don’t quite understand our obsession with reputation management. Maybe you are even one of them. If so, the following 2022 reputation management statistics should ensure that you do.

Key 2022 Reputation Management Statistics

75% of customers claim that positive internet reviews of a brand will increase their trust in it, whether they have purchased from them/done business with them or not before.

This statistic demonstrates just how influential online reviews can be, especially as some respondents said that a positive or negative review of a brand they have personal knowledge of – as in that they have purchased from them before, will still influence how they view the brand going forwards.

If there are bad online reviews for a brand, 60% of shoppers won’t make a purchase.

Again, this a powerful statistic that shows just how damaging negative online reviews can be, and why no brand can afford to ignore them.

In 2021, 72% of US shoppers left a review. This is 6% more than it was in 2020. 63% of customers left a favourable review. 32% of consumers left a negative review.

Only reviews from the previous month will be read by 73% of consumers. Only reviews that have been published within the past 14 days will be read by 50% of customers.

These statistics demonstrate how important it is to make a continued, consistent effort to get customers to leave reviews, as it seems that as far as consumers are concerned their useful lifespan is limited.

Only one in three business owners thinks that negative online reviews have had an adverse effect on their company.

Although we have to say that those other two need to read these reputation management statistics, as we are then pretty sure that they will change their minds.

According to 49% of executives, a company’s brand’s reputation is directly impacted by the reputation of its present CEO.

54% of consumers say they are more likely to engage with brands that are open and communicate with their audience regarding their online reputation.

This statistic demonstrates that a few bad reviews, or a brand misstep, can often be overcome if the brand is open and communicative about it.

In 2021, only 73% of customers had been contacted for reviews.

There really isn’t anything wrong with asking people to leave reviews, and it’s very important that brands get into the habit of doing so.

In the healthcare sector, responding to a review can increase patient satisfaction twofold.

62% of customers report having a different experience online than they did in person.

Only consumers who can prove their purchase should be permitted to submit reviews of a brand, product, or service, according to 43% of brands.

Online Reviews and Trust Statistics

88% of consumers place an equal amount of faith in personal recommendations from friends and online reviews.

Respondents don’t trust reviews that are more than three months old, according to 73% of consumers.

Only if there are more than 40 reviews would the average buyer believe them.

The ideal point for success with reviews is between 4.2 and 4.5 stars on average. A flawless five-star rating is viewed as less reliable.

For every negative review, it takes, on average, 40 positive ones to make up for it.

If a brand has positively replied to a customer’s prior unfavourable review, 45% of customers will gladly publish a positive review.

65% of customers said they don’t believe the reviews that are posted directly on e-commerce sites.

34% of customers claim that brands do not publicise their negative product reviews.

Before making a purchase, consumers read an average of 7 reviews.

Before contacting a company, 87% of B2B clients will read internet reviews.

Consumers want brands to reply to reviews, which is simpler online, according to 53% of consumers.

83 percent of consumers who now favour reading reviews do not trust paid advertising.

70% of customers who are asked by the brand to leave a review will do so.

Every single day, 87% of shoppers visit an online comparison shopping site before making a purchase.

Reputation Management Statistics and Hiring

If the employer doesn’t have a good internet reputation, 69% of prospective employees will reject a potential job offer.

In fact, if a company has a poor online reputation, 30% of prospective employees will still reject a job offer even if they are offered a 100% wage boost.

94% of job seekers will submit an application to work with an organisation only if they have a good internet reputation.

Companies with a good reputation will attract twice as many applicants as a company with a bad reputation for available positions.

The average brand will pay 10% more to hire and keep staff as a result of a negative internet review.

Only 50% of brands keep an online eye on their employer’s reputation.

Today, 93% of recruiters use LinkedIn to look for candidates online for their vacant roles.

A candidate was effectively placed through social media by 73% of recruiters.

If an applicant cannot be located on social media, 57% of employers won’t even interview them.

This may sound unfair, but the fact is that employers are just as interested in a candidate’s social media reputation as that candidate might be in theirs. There are lots of good reasons to curate and limit what and how you share on personal social media profiles, but this is one of the most important.

A candidate’s social media profile will be used by 54% of brands to make a hiring decision.

12% of workers claim that using social media to promote their own brands is required under their employment contract.

According to 24% of workers, their employers have written policies governing what they can post on their individual social media pages.

A little under a third of workers (31%) have said they will look up information on their coworkers, clients, peers, or rivals.

Only 6% of people receive notifications automatically when they are searched for online.

It only takes a few minutes to set a Google alert for mentions of your name online, and yet it is one of the best ways to begin to proactively protect your online reputation and personal brand.

Positive and Negative Review Impact Statistics

When compared to a positive experience, customers will tell more others (15 vs. 11) about a negative one.

86% of potential buyers won’t buy products with a lot of 1 or 2-star reviews.

A company with an average rating of 4 out of 5 or lower will only attract 48% of customers reading those reviews. A firm with an average rating of 3 out of 5 or worse will only attract 19% of customers and only 13% of customers will think about making a purchase from a company with a one or two-star rating.

These are rather sobering statistics for some brands, as they demonstrate very clearly just how much importance people place on star ratings across all of the increasing number of platforms they can peruse looking for reviews.

Negative internet reputations cost one in seven UK businesses $65,350 in missed sales.

Before making a purchase, 85% of customers would deliberately look for a bad evaluation of the company.

Online, 50 favourable reviews can increase click-through rates by 266%.

Online Review Channel Statistics

Your sales can rise by about 9% with one more star on Yelp.

Google reviews are consulted by 63% of users when deciding which brand to buy from.

For small businesses, a free Yelp account can increase sales by $8,000 annually.

Before considering making a purchase from a brand, 59% of shoppers will visit 2-3 review websites.

98% of Yelp users say they’ll make a purchase from a company they found there.

On Amazon, the item with the most reviews has around 250,000.

97% of companies in the travel sector think that Trip Advisor reviews are crucial to their success.

Google My Business is one of the most popular review sites in the world with 158.03 million monthly users.

Currently, Facebook Business pages host 19% of all reviews in the world.

TripAdvisor has 8.4% of the world’s reviews.

Hotels that reply to TripAdvisor reviews receive 12% more reviews and see an increase of 0.12 stars on average.

Fake Review Statistics

Fake reviews are frustrating for both consumers and brands. As reviews can be exceptionally hard to have removed from most review platforms, just a few left by a disgruntled customer, employee or even a competitor, can be seriously problematic.

However, there is another side to all of this. As these statistics demonstrate, an increasing number of consumers seem to think that brands themselves are posting fake reviews in an attempt to influence their online reputation.

Consumers anticipate seeing numerous fake reviews created by brands themselves in 2021, according to 46% of respondents.

Between 10% to 30% of all online reviews are thought to be fake.

More than half (51%) of businesses have suffered because of bogus online reviews or trolls who purposefully attack a company.

88% of consumers and businesses think it is nearly impossible to get rid of false information about them online.

Within the last year, 82% of customers believe they have seen a fake review.

Online reviews are less trusted by people ages 18 to 34, with 92% of them claiming to have seen a fake review in the last year. Over 54s are the most likely to believe online reviews, with only 59% claiming to have read a fake review in the last year.

If they believed that any of the product’s evaluations were fraudulent, more than half of shoppers (54%) would not make a purchase.

When consumers don’t find any negative reviews for a product or brand, nearly all of them (95%) assume that there is some sort of censorship or that there are fake reviews.

72% of consumers think that fake reviews are now commonplace in the eCommerce industry.

With an estimated 64% of fake reviews, dietary supplements have the highest percentage of fake reviews on Amazon.

Additionally, there are a lot of false reviews for beauty items on Amazon, with more than 63% of them being deemed to be so.

Reputation Management Revenue Statistics

Hotels have been able to raise rates by 11% while keeping the same occupancy rate by adding one star to their rating.

Online reputation rates can boost income by 1.42% for every 1% rise.

An increase of 1 star in a restaurant’s internet rating boosts sales by 9%.

86% of customers are willing to pay more for products from a brand with a good reputation.

A company may lose 22% of its income as a result of one bad review. A brand can lose 70% of its income after four unfavourable reviews.

A landing page or product page with reviews can increase conversion by 270%.

When a product has five or more reviews, consumers are more than four times more likely to make a purchase.

50% of potential customers who cannot locate any information about the brand online will then not make a previously considered purchase.

54% of CEOs think that their company’s revenue growth would be enhanced by fewer unfavourable reviews.

41% of companies believe they might increase client conversion if they could cut down on bad search results.

In the US, negative reviews are predicted to cost $537 billion in lost revenue by 2023. In the US, reviews from customers of eCommerce businesses affect sales positively by $400 billion.