Legal PR Agency

What is Legal PR?

Our public relations professionals have years of expertise working in the news industry, with journalists and publishers, and more recently, with bloggers and podcasters, obtaining press coverage in regional, national, and international media. We understand how the media works since we have either worked in the media or with members of the media for a long time. What Does Legal Public Relations Entail? We place a premium on outcomes. Our legal public relations campaigns are tailored to assist you in boosting name recognition and brand awareness for your law firm and attorneys, as well as to position you as a thought leader in your industry and/or marketplace.

Why is Legal PR a Must?

Legal PR agencies like Pearl Lemon PR work with your law firm as business partners to boost your firm's visibility and recruit clients. An experienced legal public relations firm can have a substantial positive impact on your bottom line and on the perception of your law firm as a brand, both in and out of industry circles. An accomplished law PR agency also acts as an approachable point of contact for the press and the general public. We'll help your lawyers establish themselves as thought leaders in their fields and make them more approachable to those seeking legal advice. Even if your company is doing well, a PR media firm can assist you in maintaining that success and nurturing it for future growth. There is then the newer public relations complication of online reviews. It makes no difference who the law partners attached to your firm are, or how many cases the firm has won, if your law firm isn't listed in people's go-to tools for finding lawyers, and reviewed positively in them, you're going to lose out on new clients. We work with law firms to manage their presence on both general and niche specific review sites as well as Google My Business, which is an increasingly important area of focus for any service based business, lawyers included.

The Pearl Lemon PR Difference

There are, we know, lots of options out there when choosing a legal PR agency. So why choose Pearl Lemon PR?To begin with, we are not a traditional Monday to Friday, 9-5 legal PR agency. On both sides of the Atlantic, as well as in Europe and India, we have personnel working around the clock. Because of the magic of time differences and always-on Internet access, this not only allows us to get things done faster, but it also means that someone is always watching news feeds and newswires for potential media placements as well as mentions of our clients in the news that may require an immediate response.

The Pearl Lemon PR team not only knows how to pitch journalists and editors succinctly, directly, and comprehensively, but they also know how to do it faster than any other firm. So, how does this affect our clients? We can not only reach journalists sooner, providing your company an advantage over the competitors in the news cycle, but we can also make additional pitches, increasing visibility for our clients. This method has resulted in up to 400% higher conversion rates, allowing us to gain media placements for law firm clients across a broad array of outlets and channels. It's effective and efficient. It can also have a big positive effect on the general success of your firm.

Legal PR firms compared

Large legal PR firms typically sell a retained team with a directory submissions focus. That suits full-service firms with an internal marketing department. Smaller practices usually get more from a senior-only team that places two or three strong pieces a month and keeps the commentary rota alive, which is how we run it. Ask any agency you shortlist for the last five legal placements they secured, by publication and by named partner.