Today, startups are changing the game and innovating in almost every business niche you can think of. But as different as they all are, there are some things they all have in common. One of those things is the need for great PR.
Startups must communicate their message to the public quickly and effectively. They need to educate and raise awareness within their target markets about their company, category, and products. And they need to do it all using a singular brand voice that will help them get recognized as experts in their field.
Sounds like a lot of work? It is, but partnering with a PR agency for startups like Pearl Lemon PR can make the process streamlined, effective and a marketing effort that offers exceptional ROI.
Early stage startups are usually bootstrapping like crazy. We know, we’ve been there, as a part of the Pearl Lemon Group that has served as the launch point for startups as varied as a web development company, a coaching firm and even a vegan meal delivery service!
What we also know is that too often public relations is the last element of a company’s strategy, but it should be one of the first. As a leading startup PR agency, we’ve found that the sooner a startup company begins working with us, the more time we have to develop the materials and tactics needed for pitching media outlets, growing a brand reputation, establishing a core target audience, and other tasks.
As a full service PR agency, Pearl Lemon tailors its offerings to each unique client – we are not big on package deals as they never work – and we can offer startups access to our entire team of PR professionals, social media rock stars, stellar content creators and even SEO experts. But while every campaign is bespoke, to help you get an idea of what’s on offer here’s a run down of some of the PR services for startups we most often provide:
The mission, vision, values, and milestones of the organization are all things that need to be communicated loud and clear and with a consistent, trustworthy voice. Corporate communications raises awareness and helps to shape a company’s image. It adds value to your company and improves your attractiveness to investors, partners, and talent. This includes announcing financing rounds and management team hires for startups, as well as developing your brand’s reputation with influencers, conducting primary research, cooperating with partners, and establishing brand standards.
There’s also management visibility and thought leadership to consider. The senior staff is a vital asset of the company at an early stage in any startup’s development, and a successful PR plan will highlight potential and add credibility, personality, and vision.
For startups, product releases and upgrades are a PR must. How can startups make it all as important externally as it is internally? The messaging, timing, innovation, and execution all play a role in this.
With dwindling mainstream media opportunities, Pearl Lemon PR’s public relations services help you get the most out of product PR both via traditional media and emerging, but crucial, channels like social media, niche industry publications, vlogs, podcasts and expert forums.
As a PR agency for startups, one of the most important things we do is raise awareness of the leadership staff and their viewpoints on important issues.
Defining the correct venues and channels for each representative and their thought leadership perspective to be featured in is the first step in establishing executive visibility. Speaking engagements, bylines and essays, and commentary on current events in earned media and on social media all help to raise profiles. To ensure executives are on message and consistent, it may include coaching, copywriting assistance, and media training.
Any startup can face a crisis that puts its existence in jeopardy. The company’s chances of success will often be significantly altered as a result of the reputational damage. The company’s reaction to bad press, rumors and other negatives could be the decisive factor. Pearl Lemon PR employs a team of former journalists and communications professionals who can help you navigate the choppy waters of reputation management, whatever they may wash up.
Better still, we’ll try our best to navigate around them altogether. By constantly monitoring the conversation around your brand, your industry and your niche, we’ll help you forge a solid reputation that will be much harder to topple.
Contact us today and let’s get the conversation about your startup and how we can help your growth started.
When it comes to startup PR, the first and most crucial question is what it is. If we had to define startup PR, we’d say it’s any activity—online or offline—that can assist a startup company in gaining exposure in relevant media sources, blogs, social networking sites, podcasts, and industry publications. This exposure will eventually support the business in raising awareness of its products and services, as well as helping its target audience in developing a favorable impression of the company.
The importance of this is self-evident: most startups, particularly those funded by venture capital, are doomed to fail. Making a difference and prospering as a result can be exceedingly challenging.
Can startup public relations and media relations help you survive and eventually discover a product-market fit, so you can start growing? Not alone, you’ll still need a strong value proposition and amazing products and/or services, but they can certainly be very powerful.
Contact PR agencies that cater towards startups and small businesses. Regular PR agencies can be costly so keep an eye out for what you need.
PR agencies can be anywhere from $3000-$5000 a month. It depends on the project, company size, and services.
PR agencies for startups can make a huge difference and help the business get more brand recognition. PR is one option to boost growth for the company.
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!
Company Address:
Pearl Lemon PR
Pearl Lemon Ltd.
Kemp House, 152 – 160 City Road
London, EC1V 2NX
United Kingdom
Contact Us:
UK: +44 207 183 3436
US: +1 650-278-4421
Info@pearllemongroup.com
Pearl Lemon PR is a part of the Pearl Lemon Group which is comprised of: SEO Agency London, Lead Generation, Lead Generation USA, & Web Development related services.
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