With travel influencers dominating social media, you might think a hospitality PR agency is unnecessary. But with all the noise, clear, expert advice on your brand has never been more vital. And let’s not even get into crisis management (yet). The hospitality industry has been hit hard by COVID-19, and as travel begins to rebound, having a skilled hospitality PR team by your side in Central London is essential.
Everyone loves to travel – that’s a fact. People always have, but now, post-pandemic, they’re even more eager to get away. Whether it’s concerns about vaccine passports or the rise in domestic travel, the demand for hospitality is growing, and businesses are ready to welcome guests again.
But with this surge in demand, competition in the hospitality industry will be fiercer than ever, no matter where your property is based. From Airbnb’s IPO to Google’s Free Booking Links, new trends are reshaping the market.
To succeed in this environment, creativity isn’t optional – it’s essential. That’s why leading brands turn to creative agencies. Even if you run a small, independent hotel, a solid hospitality PR strategy can make all the difference, giving you a real edge in the market.
Most marketing strategies focus on spreading the word about your brand. But public relations goes beyond that – it’s about protecting and maintaining your reputation and the overall experience your brand offers.
This means that hospitality PR takes a different approach compared to traditional marketing. At Pearl Lemon PR, we’ve used various PR strategies with great success in the hospitality industry. Here are a few examples that have made a real impact:
Is your hospitality business hosting a local event or launching a new restaurant on-site? If the story resonates with the community or has a human-interest angle, it could catch the eye of local news outlets. These positive stories can help you engage with your target audience on a deeper level.
But getting media attention isn’t as simple as it sounds. That’s where Pearl Lemon’s hospitality PR team steps in. With our industry connections and expertise in crafting compelling pitches, we’ll help you secure the media coverage that gets people talking.
Landing speaking spots at top hospitality conferences or on podcasts that speak directly to your audience is a powerful way to boost your brand’s visibility and establish yourself as a leader in the industry.
But finding these opportunities on your own can be a headache if you’re not plugged into the media world. That’s where Pearl Lemon PR comes in. We handle the legwork – all you need to do is turn up. And if you need help fine-tuning your speaking skills, our team of experts will make sure you’re ready to impress.
Winning an award will help your hospitality business obtain free publicity and increase brand reputation and loyalty. Starting with small, locally sponsored prizes and working your way up to larger submissions awards are a hands-off way to put hospitality PR to work for your brand effectively. You can even participate in national competitions in which your business may be suitable.
We keep track of all the accolades our clients may be able to receive at Pearl Lemon PR, and ensure that their submissions stand out, and we can do the same for you.
Press releases are a great way to announce new partnerships, property upgrades, or the launch of new facilities – even if hosting a press conference isn’t an option.
Some might think press releases are outdated, but they’re still highly effective. It’s not just traditional journalists who rely on them anymore. Bloggers, podcasters, YouTubers, and freelancers are always hunting for fresh stories, and press releases are key to getting their attention.
In hospitality PR, success hinges on the connections you or your agency have within the industry and the media. A good PR firm can also help you leverage social media influencers and hospitality bloggers to draw traffic to your website and your property. You don’t need to know a Kardashian – influential travellers with large followings can showcase your facility to their engaged audience, making a lasting impression.
The creation of brands and the conveyance of their messages to target audiences are aided by both hospitality marketing and hospitality public relations. The most significant distinction is that advertising space is purchased, but public relations results are earned through the distribution of information to the media via news releases and pitches, social media promotions with influencers and more.
For example, to advertise your new menu, you’ll often need to buy online banner ad space, but you can always pitch a story to a news organization for ‘free publicity as well.
Here are a few more things that set these two promotional strategies apart:
While hospitality businesses focus their marketing on potential customers, PR experts aim to reach a much wider audience – from employees and investors to the media, influencers, and beyond.
Hospitality PR gets your brand talked about across all types of media. Not everyone who hears about you will become a customer, but they’ll certainly know your name – and that’s the first step to building real, lasting recognition.
When you buy an ad, you control everything – how it looks, what it says, where it runs, and for how long. The reach of that ad depends on your budget. PR is different. You can’t dictate how the media presents your story or if they’ll even report on it.
But with Pearl Lemon PR, we know how to shape the narrative around your brand and reduce the risk of negative coverage. Our expertise ensures your story gets the attention it deserves, while keeping your reputation intact.
Consumers are becoming less convinced by ads. Why? Because they know the advertiser controls every word. Even if it’s true, you won’t hear someone say, “our hotel rooms aren’t always spotless.”
That’s where hospitality PR comes in. Through the media, influencers, and organic reviews, your message is delivered by trusted third parties – making it far more credible to the public than any paid ad could ever be.
We’ve proved that media relations, event planning, launches, press releases, cross-promotions, launches, and influencers are all effective hospitality PR techniques for our clients. Our clear, yet inventive strategies are constantly updated, and specifically tailored to the needs of each individual client. Our hospitality PR campaigns are bespoke – we don’t do one size fits all – and the positive results speak for themselves.
We have what it takes to get you the most bang for your buck when it comes to public relations. We’ll assist you in launching – and maintaining – a hospitality public relations campaign that utilizes both traditional media outlets and the power of digital PR to increase your hotel’s brand awareness, brand image and, most importantly, your bottom line.
Let’s talk about how we can assist you. Contact us today to get the conversation started.
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!
Company Address:
Pearl Lemon PR
Pearl Lemon Ltd.
Kemp House, 152 – 160 City Road
London, EC1V 2NX
United Kingdom
Contact Us:
UK: +442071833436
Pearl Lemon PR is a part of the Pearl Lemon Group which is comprised of: SEO Agency London, Lead Generation, Lead Generation USA, & Web Development related services.
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