PR Agency Yorkshire - Tailored PR Services in Yorkshire

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When the storms of change rage, only intelligent business leaders can make the weather. Pearl Lemon PR is an International PR Agency helping businesses and brands transform faster with communication that confers commercial advantage.The same old tactics don’t cut it anymore; creativity is essential for effective PR. With strategies shaped by solid insights, we can support our clients to move from comfort to influence within YorkshireWhether you want to increase market share, attract the best talent, expand into new markets or create an entirely new one, Pearl Lemon makes your growth our priority.Pearl Lemon is an award-winning PR agency, and we specialize in creating innovative campaigns that are custom-tailored to your audience and goals.

Natural, Captivating Storytellers

Great PR is one of the foundations of every successful marketing and communications campaign. It doesn’t matter what audience you target; The art of brilliant story-telling is what will make you stand out in a crowded media landscape, be it in traditional press, online or social.

However, earned media remains the most powerful, impactful, and respected way to captivate, engage and influence user behavior. Pearl Lemon is a team of natural-born storytellers who will help you spark conversations and win over the hearts and minds of your target audience in Yorkshire and beyond.

How can working with Pearl Lemon PR Agency help your business in Yorkshire?

What we do for our clients in Yorkshire and across the UK depends on the goals communicated during consultancy. We understand that different brands have specific needs, so we ensure to understand what every business stands for.

Although technically divided into four different counties, Yorkshire is England’s biggest county– North, East, South, and West Yorkshire. Within this giant area, you will find some of the UK’s biggest and best attractions, plus a wealth of incredible culture and traditions.  

A company might want to increase brand awareness, defend or manage its reputation or engage digital PR to increase search engine optimization. The list is endless for what Pearl Lemon PR can do to ensure that you are on the good books of the local community and beyond. 

In short, most business activities need a PR agency to manage some if not all conversations with their publics.

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Our Yorkshire PR services

  • Writing and distributing press releases.
  • Speech writing.
  • PR pitching.
  • Organizing and chairing special PR events. 
  • Conducting market research for the organization.
  • Networking to expand organizational reach.
  • Crisis management.
  • Social media management. 
  • Secure great coverage with target media outlets.
  • Increase employee engagement and attract new talent.

We will analyze your organization, find positive commentary and translate that into positive media stories.

Now that you have an overview of what we can do let’s dive into the specifics of what exactly that is.

Research target market and audience

Researching target markets and buyer tendencies is a highly crucial aspect of PR. Before taking on a new client, you should prioritize your target audience to set the tone for your PR strategies.

If you don’t invest time in your market research, most of your efforts will be futile. 

You can identify your target audience using demographics like age, income, interests, goals, and so much more.

By narrowing down the audience you are aiming for, publicists can better understand which publications will suit the specific audiences and perfect the strategies to achieve maximum results.

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Identify targeted Press and Media

This goes back to carrying out research to help you know what type of editors and writers you are aiming to contact for your PR marketing strategy. 

PR professionals will identify the best and appropriate local or national media for their targeted press lists to reach the right audience based on the product or service you are pitching.

This aspect is essential because it eliminates the problem of pitching to the wrong journalists.

Creating captivating PR pitches

Designing pitches is the more creative side of a PR agency, as it involves persuading and enticing media people to cover your story or idea. These pitches are crafted depending on seasonal trends (political, industry, products, and services).

PR firms have to come up with unique and convincing stories involving their clients. Depending on what/who you are representing, pitching can be extremely hard or easy.

Conduct outreaches

Today, pitching is done via email to targeted media and then followed up by email or phone. This aspect is basically about media relations as it involves communicating with journalists and the media in Yorkshire.

The optimum goal of outreaches is to create positive press and an image of your client. Securing and maintaining positive relationships with the media helps organizations maximize their media coverage and builds reputation with the media community.

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Handle all aspects of influencer relations

With social media becoming an integral part of our lives, influencer relations are a new tool that many modern PR agencies offer. PR firms earmark publicists from social media platforms like Twitter, Instagram, Youtube, Facebook, etc.

The goal still is to get your targeted clients through online coverage so that you can increase brand awareness, gain new clientele and increase sales.

We will develop an adequately planned strategy that can help publicize your business locally and build your reputation and safeguard it during a crisis.

We are a digital PR Agency that understands and speaks your language!

We are a dedicated PR and digital marketing agency based in Yorkshire, working with entrepreneurs, startups, regional and national companies. Our team of highly skilled writers, SEO and social media experts deliver effective campaigns to clients across the UK and beyond. 

We are here to help you get your voice heard, fulfill your potential, and help you gain the recognition that you deserve. 

What makes us different:

  • With over 25 years of experience in digital marketing, we are sure to deliver result-oriented approaches to your business.
  • Highly experienced team with backgrounds in digital marketing, journalism, and SEO.
  • Ability to generate sales, leads, and conversions on behalf of our clients.
  • We have a proven track record of delivering results for our clients in the UK and worldwide.

PR is a vital part of your marketing and communication mix, and we can help design effective PR strategies to ensure that you get success.

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Get in touch with the Pearl Lemon PR creatives

Trusted by diverse clients across various industries, we guarantee to amplify your brand with our bespoke, awareness-driving PR campaign ideas. 

Be it lending a creative helping hand or completely taking over the work from your in-house marketing team, let us be the brains behind your next successful PR campaign. 

We will start the strategic thinking for you, so you don’t have to. From community engagement, seasonal campaigns, or ongoing PR ideas- Pearl Lemon PR experts will develop knockout strategies, implement them and then use our digital marketing expertise to convert attention into traffic and sales.

Are you ready to get started?

Our team comprises seasoned public relations experts with a combined experience of several decades in both the traditional and digital PR fields. Our efforts are backed by seasoned journalists, proven content creators, and SEO experts.

Get in touch; we’ll be happy to introduce ourselves.

Whilst you're here why not get a free SEO audit! 🙂

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We'd Love To Hear From You!

If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!