Journalist relationships, not press-release blasts
We pitch editors we already work with at national, trade and broadcast desks, so your story lands with someone who is actually looking for it.
Why us
Why Brands Choose Pearl Lemon PR
We are the PR arm of the Pearl Lemon Group: a search-led agency that treats media coverage as a growth channel with measurable authority, traffic and pipeline attached to it.
About Pearl Lemon PR
Pearl Lemon Public Relations is the PR focused branch of the greater Pearl Lemon Group. We take pride in the bonds and relationships we form with journalists and take our own unique approach to PR that other PR agencies simply don't take. This is because we are founded from an SEO company, so every pitch we submit and piece we write has the SEO of your site and brand in mind.PR is delicate, so you must be sure your image and brand are protected. You can only benefit from working with an agency that knows the importance of lead generation, SEO and content marketing. All of these services are tied together with our PR packages to present you the best potential results for your campaign.
Six reasons clients stay with us
Founded by an SEO company
Every placement is judged on the authority, referral traffic and rankings it earns you — not on a vanity clipping book.
UK, US and European reach
One team covering London, New York and the major European markets, so multi-market launches run on a single plan.
Campaign plan within 48 hours
You get angles, target publications and a delivery timeline in the first two days — no six-week discovery retainer.
Reputation protection built in
Crisis response, negative-result suppression and executive positioning sit alongside proactive coverage.
Senior people on your account
The people who pitch your story are the people you meet — no handover to a junior team after signature.
Track record
- Years running PR campaigns
- 10+Years running PR campaigns
- Placements secured for clients
- 1,000+Placements secured for clients
- To your first campaign plan
- 48hTo your first campaign plan
- Continents covered in-house
- 3Continents covered in-house
How a Pearl Lemon PR campaign runs
- Step 1
Story audit
We map what makes you newsworthy right now: data, launches, founder POV and category tension.
- Step 2
Media targeting
We build a named list of journalists and outlets that already cover your space and your buyers read.
- Step 3
Pitch and place
Tailored pitches go out weekly, with reactive commentary layered on top of the planned narrative.
- Step 4
Report on outcomes
Coverage, authority gained, referral traffic and branded search — reported monthly, in plain numbers.
Our Leadership
Meet Our Team
Deepak Shukla
Founder
Deepak Shukla is the founder of Pearl Lemon PR, a performance-driven public relations agency focused on delivering real ROI from media exposure. A serial entrepreneur, Ironman and TEDx speaker, he built his reputation through aggressive SEO, relentless outreach and thousands of podcast appearances — giving him firsthand experience of what it takes to earn media attention.
He launched Pearl Lemon PR to help startups, creators and businesses secure high-authority press in Forbes, Business Insider, Yahoo and beyond, using the same strategies that grew his personal brand globally. He still leads strategy on key campaigns and makes sure the team delivers PR that sells, not just impresses.
Charnell Ward
Head of PR
Charnell drives the PR efforts that get Pearl Lemon and its experts featured in top publications. From pitching stories to journalists and editors, to responding to media queries on PR platforms, she makes sure the brand’s voice is heard.
She leads a proactive team that builds strong relationships, connects with industry experts and consistently showcases Pearl Lemon’s expertise — keeping clients front and centre in the media.
Saurabh Khajuria
Operational Director
Saurabh oversees day-to-day operations, with extensive experience managing teams and keeping workflow smooth across departments. His approach centres on optimising processes, fostering collaboration and maintaining high-quality standards.
His leadership makes sure every project is executed seamlessly while encouraging innovation and continuous improvement.