Web3 PR Agency
Web3 PR for protocols, exchanges and blockchain infrastructure. Discuss launch messaging, crypto and business media, approvals and campaign scope.
- Media, not paid ads
- EarnedMedia, not paid ads
- Journalist outreach
- DirectJournalist outreach
- Scope before work
- ClearScope before work
- Direct journalist outreach
- Named publications, not vanity lists
- Transparent PR pricing
We work with protocols, exchanges, custody providers and Web3 infrastructure teams that need credibility with two very different audiences: the crypto-native press, and mainstream business media that still treats the sector with suspicion.
Those two audiences need different stories. Running one message at both is the most common reason Web3 campaigns fail.
Publications we target in this sector
The regulatory context we work inside
In the UK, promotion of cryptoassets falls under the FCA financial promotions regime. That changes what a press release can say, how returns can be described, and what qualifies as a promotion rather than editorial commentary.
We write to that constraint from the first draft. It is far cheaper than having compliance kill a campaign the week it was due to run.
Three story angles that work
What we deliver
Plan a Web3 PR campaign around the audience you need
A protocol launch, an infrastructure partnership and a funding announcement need different supporting material. Identify whether the priority is developers, potential customers, business partners or investors, and explain the product in language that audience can assess.
Prepare an announcement brief before outreach
Ask a prospective agency to specify press materials, pitching, interview preparation, approval steps and reporting in its proposal. Measure relevant coverage and referral enquiries alongside mentions. Editors decide what to publish; a target publication list is not a coverage guarantee.
For a wider B2B technology announcement, explore our technology PR services . Send your Web3 product, launch date and target audience to discuss campaign fit and pricing.
Book A CallWhat's included
- Provide the product status, announcement date and what can be made public.
- Separate verified adoption or usage data from projections, with sources and reporting periods.
- Name the spokesperson and the people responsible for technical and legal approval.
- Agree which crypto publications and mainstream business titles fit the story, and distinguish earned outreach from any paid activity.
Markets We Run Campaigns For
A London-based team pitching the media your buyers read — international markets are served remotely, not from local offices.
London, UK
Head office
United States
Served remotely from London
UAE & GCC
Served remotely from London
Europe
Served remotely from London
Asia Pacific
Served remotely from London
Worldwide
Remote campaigns, local media lists
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Ready to discuss a realistic PR campaign?
Share your goals and target market. We can propose deliverables, approvals, timing and reporting in writing.
Talk to our PR team
Tell us what you need from web3 pr agency. We'll review the brief and respond with next steps, suitable scope and any information needed for pricing.