Finding accurate media contacts can make or break your PR outreach. You can have the best story in the world, but if it doesn’t land in the right inbox, it goes nowhere. According to Cision, 63% of journalists ignore pitches because they’re irrelevant, which means accurate targeting is the real secret weapon. Moreover, PR Week reports that 62% of brands struggle with finding updated journalist contacts.
That’s exactly why we at Pearl Lemon PR tested over 30 PR contact finder tools to see which ones actually deliver verified journalist emails, real-time media databases, and streamlined outreach capabilities.
This list of the Best PR Contact Finder Tools is built for PR agencies, marketing teams, and entrepreneurs who want to get press coverage without wasting hours searching for contact info.
What is a PR Contact Finder Tool?
A PR contact finder tool helps PR professionals and marketers locate verified journalist and influencer contact details. These tools aggregate millions of media profiles from public sources and editorial databases, giving users access to updated contact info, media lists, and pitch preferences.
Why does this matter? Because sending the right pitch to the wrong journalist wastes time and damages credibility. A strong PR contact database helps you connect with the exact people covering your industry, whether it’s technology, lifestyle, finance, or eCommerce.
With the best PR contact finder tools, you can:
- Search by beat, publication, or location.
- Build segmented media lists.
- Export verified email addresses.
- Track open and response rates from journalists.
- Personalise outreach at scale.
In short, these tools save PR pros from tedious manual research and guesswork.
Quick Comparison of the Top PR Contact Finder Tools
Before diving into details, here’s a snapshot comparison of each tool’s main factors. We’ve chosen the following columns because PR professionals care most about accuracy, ease of use, affordability, and CRM integration, the key elements that determine how effectively a tool supports outreach and media relationship management.
| Tool Name | Best For | Starting Price | Free Trial? | Rating | Unique Feature | CRM Integration |
| Muck Rack | Journalists Database | £450/mo | Yes | 4.8/5 | Verified media profiles | Yes |
| Prowly | PR Teams | £260/mo | Yes | 4.6/5 | Media contact filters | Yes |
| Roxhill Media | UK PR Pros | £500/mo | No | 4.9/5 | UK journalist focus | Yes |
| Cision | Enterprises | Custom | No | 4.7/5 | Global database | Yes |
| Meltwater | Agencies | £300/mo | Yes | 4.5/5 | Media monitoring | Yes |
| BuzzStream | Outreach | £24/mo | Yes | 4.4/5 | Outreach automation | Yes |
| Hunter.io | Freelancers | Free–£49/mo | Yes | 4.7/5 | Domain search | Yes |
| RocketReach | LinkedIn Users | £41/mo | Yes | 4.6/5 | Multi-channel data | Yes |
| UpLead | Sales + PR | £74/mo | Yes | 4.8/5 | 95% email accuracy | Yes |
| Snov.io | Email Finding | £30/mo | Yes | 4.5/5 | Verification tools | Yes |
| NinjaOutreach | Influencer Outreach | £155/mo | Yes | 4.4/5 | Influencer search | Yes |
| PressRush | Quick Pitches | £41/mo | Yes | 4.3/5 | Topic-based journalist lists | Yes |
| Propel PRM | PR Management | £80/mo | Yes | 4.7/5 | Outreach analytics | Yes |
| JustReachOut | Startups | £72/mo | Yes | 4.5/5 | Press outreach templates | Yes |
| Anymail Finder | Verified Emails | £29/mo | Yes | 4.6/5 | Pay-per-verified | Yes |
| Signal AI | Media Intelligence | Custom | No | 4.8/5 | AI-driven insights | Yes |
| Pitched.ai | AI Pitching | £49/mo | Yes | 4.5/5 | AI pitch personalisation | Yes |
| VoilaNorbert | Quick Email Lookups | £39/mo | Yes | 4.6/5 | Accuracy guarantee | Yes |
| Anewstip | Media Mentions | £22/mo | Yes | 4.3/5 | Journalist topic tracking | Yes |
| ContactOut | LinkedIn Prospecting | £49/mo | Yes | 4.7/5 | Chrome extension | Yes |
Best 20 PR Contact Finder Tools
Let’s dive into the details of each tool and what makes them stand out for PR professionals, marketers, and agencies.
1. Muck Rack – Verified Journalist Database for Smart PR Pros
Muck Rack is one of the most trusted names among PR professionals. It provides a verified media database featuring journalists, editors, and influencers from across the world. Brands, PR agencies, and communications teams use Muck Rack to find accurate contact details and manage media relationships efficiently. Its simple interface and excellent data accuracy make it a top contender in the list of the Best PR Contact Finder Tools in 2025.
Key Features
1. Verified Media Contacts
Muck Rack ensures every journalist’s profile is verified and regularly updated. This saves hours of manual research while reducing bounce rates from outdated emails. Each profile includes job title, beat, publication, and contact preferences, which helps users pitch with confidence.
2. Media Monitoring and Alerts
The tool allows users to track mentions of their brand or competitors across online media outlets. This helps PR teams spot trends, identify journalists covering relevant topics, and pitch at the right time for maximum impact.
3. Advanced Search Filters
With Muck Rack, users can search journalists by location, topic, publication, or even the type of content they cover. This feature makes it easier for PR teams to target niche journalists for specialised campaigns.
4. Media List Building
You can create segmented media lists and share them with your team. Lists can be updated dynamically as journalist details change, ensuring your outreach stays relevant.
5. PR Reporting and Analytics
Muck Rack’s analytics dashboard provides visibility into outreach performance. You can track responses, measure engagement, and demonstrate ROI to clients or management.
Pros & Cons
| Pros | Cons |
| Highly accurate journalist data | Premium pricing for small teams |
| Excellent customer support | Limited free plan |
| Media monitoring included | UK data coverage could be wider |
| Seamless CRM integration | Requires onboarding for new users |
Pricing
Muck Rack pricing starts from around £450 per month. Custom plans are available for large PR teams. A free demo is available upon request, making it easier to test its features before committing.
Best For PR Agencies Managing Multiple Media Lists
This tool is best suited for agencies that need to maintain detailed, up-to-date journalist databases. Its automation and verification systems are ideal for PR managers handling several clients or brands simultaneously.
- PR agencies – manage client media lists efficiently
- In-house PR teams – monitor brand mentions and journalist activity
- Large enterprises – centralise communication records
- Marketing managers – coordinate PR and content campaigns
- Communications departments – generate accurate reports
Use Muck Rack’s “Who Shared My Link” feature to identify journalists who have already engaged with your brand online. Reaching out to them often yields higher response rates.
You can use Muck Rack’s media alert filters to find journalists talking about your industry on social platforms like X (formerly Twitter). This can help you pitch while the topic is trending and improve the chance of coverage.
Best Alternative
Prowly is a strong alternative to Muck Rack, offering a similar journalist database and media monitoring features but at a lower monthly rate. It’s particularly well-suited for small and medium-sized agencies looking for flexibility.
2. Prowly – PR Software for Streamlined Media Relations
Prowly is a feature-rich platform designed for PR professionals who want a single solution for managing contacts, pitching journalists, and tracking coverage. It combines a robust media database with PR CRM functions, making it one of the Best PR Contact Finder Tools for agencies that need simplicity and efficiency. Prowly is part of the Semrush family, which adds credibility and integration options for marketing-focused teams.
Key Features
1. Global Media Database
Prowly gives users access to over a million verified journalist contacts. You can filter by beat, publication type, country, or language, ensuring every pitch goes to the right person. The platform continuously updates records, which helps maintain high deliverability rates.
2. Press Release Distribution
With Prowly, users can design, send, and track press releases directly from the dashboard. Its email editor makes it easy to personalise outreach, while analytics show open and click rates to measure engagement.
3. Media CRM
The built-in CRM lets you organise journalists, track conversations, and schedule follow-ups. This is particularly useful for PR teams working collaboratively or across multiple clients.
4. Branded Newsrooms
Prowly allows users to create online press rooms to showcase company updates, news, and media assets. These pages are SEO-friendly and make it easier for journalists to find official brand materials.
5. Reporting and Insights
You can track campaign performance, contact engagement, and overall PR activity using Prowly’s analytics. Reports can be customised for clients or internal stakeholders.
Pros & Cons
| Pros | Cons |
| Intuitive and user-friendly interface | Limited automation for outreach follow-up |
| Excellent contact filtering options | Database stronger in EU and US than Asia |
| Affordable pricing tiers | No mobile app yet |
| Integrated CRM | Press release editor could be more flexible |
Pricing
Prowly pricing starts at around £260 per month, depending on your chosen plan and the size of your media database. A free trial is available, giving users the chance to test its contact-finding and newsroom features.
Best For Growing PR Teams Managing Multiple Campaigns
Prowly suits PR teams and agencies that want a complete solution for contact management, distribution, and analytics. It’s especially effective for teams coordinating multiple campaigns at once.
- Small agencies – balance cost and functionality
- Corporate communications teams – organise press outreach efficiently
- Marketing agencies – integrate PR with content marketing
- PR freelancers – manage media lists without extra tools
- Startups – build relationships with relevant journalists quickly
Prowly’s segmentation tools allow users to group journalists by their engagement level. You can then prioritise warm contacts who’ve interacted with previous campaigns.
Use Prowly’s newsroom feature as a live content hub for journalists. Upload multimedia content and link your most recent campaigns so your brand story is always visible to the press.
Best Alternative
Roxhill Media is a strong UK-focused alternative to Prowly, offering highly detailed profiles of British journalists and outlets. It’s ideal for PR professionals focusing on local or regional media relations.
3. Roxhill Media – The Go-To PR Contact Finder for UK Journalists
Roxhill Media is one of the most respected PR contact finder tools in the UK, known for its precise, curated journalist database and powerful search filters. Unlike global competitors, Roxhill focuses specifically on UK-based journalists, editors, and media outlets. This local emphasis makes it a must-have for agencies and communications teams looking to pitch within British markets. It’s particularly valued by financial, lifestyle, and corporate PR professionals.
Key Features
1. Curated UK Media Database
Roxhill Media maintains a verified list of UK journalists, including national newspapers, magazines, online outlets, and broadcast media. Every profile is manually verified by their in-house editorial team, which ensures the accuracy and reliability of the data.
2. Advanced Search and Filters
Users can filter journalists by topic, publication, or job title. The database includes insights such as pitch preferences and writing samples, allowing PR professionals to personalise their approach for better results.
3. Daily Media Updates
Subscribers receive daily updates on journalist moves, new publications, and editorial changes. This feature helps agencies stay informed and maintain accurate media lists at all times.
4. Outlook Integration
Roxhill integrates directly with Outlook, allowing PR teams to manage outreach without leaving their inbox. This is ideal for professionals who want to maintain an efficient workflow.
5. Media Analysis and Coverage Tracking
The platform includes tools for tracking media mentions and analysing outreach results, making it easy to demonstrate value to clients and stakeholders.
Pros & Cons
| Pros | Cons |
| Highly accurate UK journalist data | Focused mainly on UK media |
| Daily journalist movement updates | Higher entry-level pricing |
| Exceptional support team | No free trial |
| Customisable reports | Lacks global reach |
Pricing
Roxhill Media pricing starts at around £500 per month, with tailored packages available for larger teams. While it doesn’t offer a free trial, its data accuracy and support justify the investment for PR professionals operating in the UK.
Best For UK PR Agencies and Corporate Communications Teams
Roxhill Media is best suited for PR agencies, brands, and corporate teams targeting UK media outlets. It’s the perfect match for professionals who prioritise accuracy and relationship management over mass outreach.
- UK-based PR firms – maintain verified journalist lists
- Financial PR teams – access specialist financial media contacts
- Lifestyle brands – connect with consumer media journalists
- Corporate comms teams – manage media relationships consistently
- Large agencies – centralise UK press management
Use Roxhill’s journalist movement alerts to update your media list weekly. Staying ahead of editorial changes ensures your pitches always reach active and relevant contacts.
Leverage Roxhill’s coverage tracking feature to identify journalists who’ve recently written about your sector. Following up with those journalists about related stories significantly increases pitch success rates.
Best Alternative
Cision is the best alternative for PR teams that need global reach. It combines international media coverage with advanced analytics, making it ideal for organisations that operate beyond the UK market.
4. Cision – Global PR Contact Finder for Enterprise-Level Campaigns
Cision is a powerhouse among PR contact finder tools, built for large brands and agencies that operate across multiple countries. Its global database includes over 1.4 million verified journalists, bloggers, and influencers. Cision goes beyond just contact finding—it’s a complete PR suite with media monitoring, analytics, and distribution capabilities. For enterprises that require a full-scale PR management solution, Cision remains one of the most dependable platforms in 2025.
Key Features
1. Global Media Database
Cision’s media database is among the largest in the world, covering outlets across print, online, broadcast, and social media. The information is continuously updated by a dedicated research team to maintain accuracy. This makes it ideal for international PR campaigns.
2. Media Monitoring and Analytics
The platform provides detailed monitoring across digital, broadcast, and social channels. You can track brand mentions, sentiment, and reach, giving teams a comprehensive view of campaign performance and public perception.
3. Press Release Distribution
Cision connects directly with newswire services, allowing you to distribute press releases to thousands of journalists and outlets worldwide with a few clicks. This saves valuable time for global communications teams.
4. Campaign Reporting Tools
The reporting features go beyond open rates and clicks. Cision provides insights into media exposure, audience demographics, and engagement metrics, allowing teams to measure ROI with confidence.
5. CRM and Collaboration Features
Cision includes CRM capabilities that let teams store notes, manage relationships, and track communication history. Collaboration tools enable agencies and clients to work together seamlessly on PR projects.
Pros & Cons
| Pros | Cons |
| Massive global media database | Custom pricing only |
| Advanced analytics and monitoring | Can be complex for small teams |
| Seamless integration with PR workflows | No free trial |
| Comprehensive reporting tools | Learning curve for new users |
Pricing
Cision operates on a custom pricing model, with costs determined by user needs, region, and selected modules. Most enterprise-level clients report starting costs from around £600 per month. Cision offers demos but no public free trials.
Best For Enterprise PR Teams and Global Agencies
Cision is the perfect match for enterprise communication teams, large PR firms, and global marketing departments that handle cross-border outreach and need high data accuracy.
- Enterprise brands – coordinate global media outreach
- Multinational PR agencies – manage clients across regions
- Corporate comms teams – track coverage and sentiment at scale
- Marketing departments – align PR and brand visibility efforts
- Government or NGOs – handle international media relations
Use Cision’s “Influencer Discovery” tool to identify journalists and social influencers who are already discussing your industry. This helps personalise outreach and improve engagement rates.
Combine Cision’s monitoring tools with Google Analytics to measure the web traffic and referral impact of earned media coverage. This gives you tangible proof of PR value beyond media impressions.
Best Alternative
Meltwater is a strong alternative for teams that want similar global capabilities but with a slightly more flexible interface and pricing structure. It’s well-suited for agencies needing real-time monitoring alongside media contact management.
5. Meltwater – All-in-One PR Contact Finder and Media Monitoring Platform
Meltwater is one of the most established names among PR contact finder tools, offering an advanced combination of media database access, monitoring, and analytics. It’s widely used by agencies and corporate communication teams that want a single platform to identify journalists, manage outreach, and measure earned media performance. Its AI-assisted insights and real-time updates make it ideal for fast-moving PR campaigns.
Key Features
1. Global Media Contacts
Meltwater gives users access to a large, continuously updated database of global journalists, editors, and media outlets. You can filter contacts by beat, publication, or location and export verified data directly to your outreach lists.
2. Media Monitoring and Alerts
The platform tracks print, online, social, and broadcast mentions in real time. This means you can monitor brand reputation and see where your stories are gaining traction. Custom alerts notify you when key journalists or competitors are mentioned in the news.
3. Social Listening Tools
Beyond traditional PR, Meltwater allows users to monitor social conversations, hashtags, and trending topics. This helps teams identify story opportunities before competitors and time their pitches strategically.
4. Press Release Distribution
Users can distribute press releases directly to targeted journalist lists. The built-in email tracking lets you monitor opens, clicks, and engagement, helping you refine future campaigns.
5. Reporting and Analytics Dashboard
The analytics dashboard provides visual reports that include share of voice, audience reach, and sentiment analysis. These insights make it easy to evaluate campaign performance and communicate results to clients or executives.
Pros & Cons
| Pros | Cons |
| Global journalist and influencer database | Pricing is quote-based |
| Excellent monitoring and social tracking | Interface can be complex for beginners |
| AI-powered trend insights | Limited customisation on reports |
| Integrates with CRM and analytics tools | Requires training for optimal use |
Pricing
Meltwater’s pricing typically starts around £300 per month, though it varies based on selected modules. Packages are fully customisable depending on your requirements for media monitoring, social listening, or contact management. A free demo is available on request.
Best For Agencies and Large PR Teams Running Continuous Campaigns
Meltwater suits agencies and communications teams running ongoing PR campaigns where consistent monitoring and data-backed reporting are critical.
- PR agencies – manage clients’ media coverage globally
- Corporate comms departments – monitor sentiment and press activity
- Marketing teams – combine PR data with brand analytics
- Enterprise brands – maintain global visibility
- Media consultants – provide data-driven reporting to clients
Pro Tip: Combine Meltwater’s keyword tracking and alerts to identify journalists writing about trending industry topics. Reaching out with relevant pitches immediately after coverage appears can increase success rates significantly.
You can connect Meltwater’s monitoring feed with Slack or Teams to receive instant notifications about brand or client mentions. This allows teams to react promptly to both positive and negative press.
Best Alternative
BuzzStream is a good alternative for teams that prioritise outreach management and email tracking over large-scale media monitoring. It’s simpler to use and more affordable, particularly for smaller agencies.
6. BuzzStream – Outreach Management Software for PR and Link-Building Teams
BuzzStream is one of the most popular PR contact finder tools for outreach-focused professionals. While originally designed for link-building, it has evolved into a powerful solution for PR teams that manage large outreach campaigns. The platform excels at organising media contacts, tracking emails, and managing follow-ups, making it ideal for agencies and digital PR specialists who handle multiple campaigns simultaneously.
Key Features
1. Contact Discovery and Management
BuzzStream automatically collects contact details, social media profiles, and email addresses from websites and publications you visit. This helps PR teams build lists quickly while keeping data organised and centralised.
2. Outreach Automation
The tool allows users to send personalised outreach emails in bulk. It includes templates, automated follow-ups, and response tracking, all of which make campaign execution smoother and more efficient.
3. Link and Coverage Tracking
BuzzStream can track mentions and backlinks from media sites, which is particularly useful for PR campaigns with SEO objectives. This visibility helps teams measure both brand exposure and link performance.
4. Collaboration and Notes
Multiple users can manage outreach from one dashboard. Notes and tags help teams stay aligned on contact history, journalist preferences, and communication timelines.
5. Reporting and Metrics
The built-in reporting tools track open rates, response rates, and placement metrics. You can also export performance data for client reporting or internal analysis.
Pros & Cons
| Pros | Cons |
| Affordable pricing plans | Smaller journalist database than enterprise tools |
| Easy-to-use interface | No in-platform press release builder |
| Great for link-building and PR outreach | Limited media monitoring |
| Strong automation and follow-up features | Manual setup for advanced segmentation |
Pricing
BuzzStream pricing starts at approximately £24 per month for individual users. Team and agency plans scale up based on the number of users and outreach volume. A free trial is available, making it accessible for freelancers and small PR teams.
Best For PR and Digital Marketing Agencies Focused on Outreach
BuzzStream works best for agencies and PR teams that handle outreach-heavy campaigns, where efficiency and follow-up automation are key.
- PR agencies – manage large outreach lists and track responses
- Digital marketing teams – combine PR with SEO link acquisition
- Freelancers – handle outreach with automation and CRM tools
- Content marketers – pitch guest posts and earned media
- Startups – scale outreach without complex software
Use BuzzStream’s Chrome extension to add journalist contact info while browsing online publications. It automatically captures and categorises data, saving hours of manual entry.
Tag contacts based on response behaviour (for instance, “engaged”, “no reply”, “covered before”) and use these tags to refine future outreach. BuzzStream’s tagging system makes long-term relationship management easier.
Best Alternative
Hunter.io is a top alternative for those who only need verified email discovery and simple outreach functions. It’s leaner and more cost-effective for individuals and small teams focused solely on email finding.
7. Hunter.io – Email Finder for PR and Media Outreach
Hunter.io is one of the most recognised PR contact finder tools for quickly locating verified professional email addresses. It’s especially popular among PR freelancers, startups, and outreach specialists who need a fast and reliable way to find journalist or editor contact details. Hunter.io is known for its high accuracy rate, simplicity, and transparency in email verification—making it an indispensable resource for PR and link-building campaigns.
Key Features
1. Domain Search
Hunter.io lets you enter any company or publication domain and instantly retrieves all associated professional email addresses. This is a huge time-saver for PR pros building media lists or identifying editors within a specific outlet.
2. Email Verification
Every email address in Hunter’s database is verified in real time. The tool checks for deliverability and server response, helping you maintain strong sender reputation and avoid bounce issues during outreach campaigns.
3. Bulk Tasks
Users can upload large lists of domains or names to perform bulk searches or verifications. This feature is perfect for agencies managing large PR databases and needing efficiency at scale.
4. Chrome Extension
The Hunter Chrome extension allows you to find email addresses directly from any website or LinkedIn profile. It’s particularly helpful for PR specialists who prospect regularly on the web.
5. Simple API Integration
Hunter offers an API that connects with CRMs, outreach platforms, and automation tools. This allows advanced users to integrate verified contact data into their workflow seamlessly.
Pros & Cons
| Pros | Cons |
| Free plan with 25 monthly searches | No media-specific filters |
| High email verification accuracy | Lacks journalist bios and preferences |
| Easy-to-use interface | Limited outreach automation |
| Chrome extension for quick use | No media monitoring features |
Pricing
Hunter.io offers a free plan with limited searches per month. Paid plans start at around £49 per month, depending on the number of searches and verifications required. All plans include access to API and verification features.
Best For Freelancers and Small PR Teams Handling Targeted Outreach
Hunter.io is best suited for users who want a fast, accurate, and affordable way to find verified journalist and editor contact details without paying for full-scale PR software.
- PR freelancers – build targeted journalist lists quickly
- Startups – identify media contacts for press announcements
- SEO teams – find outreach contacts for link placements
- Agencies – verify existing journalist databases
- Marketing teams – clean and validate contact lists before campaigns
Combine Hunter.io with Google’s “site:domain.com” searches to refine results and locate journalists covering specific beats or topics. This method helps create hyper-targeted media lists.
Use Hunter’s “Campaigns” feature to send simple follow-up emails directly from the platform. While not as advanced as full outreach software, it’s great for smaller PR teams managing limited campaigns.
Best Alternative
RocketReach is an excellent alternative to Hunter.io for users needing multi-channel contact data (email, phone, and LinkedIn). It offers deeper profiles, making it a solid upgrade for larger PR teams.
8. RocketReach – Multi-Channel Contact Finder for Journalists and Influencers
RocketReach is a powerful PR contact finder tool that combines email discovery, phone numbers, and social profiles into one easy-to-use platform. It’s used by PR professionals, recruiters, and marketers who need verified contact details for journalists, editors, and media influencers. What sets RocketReach apart is its integration of LinkedIn data and its high match accuracy, making it a go-to option for both PR outreach and relationship management.
Key Features
1. Multi-Channel Contact Search
RocketReach goes beyond just emails. It provides verified phone numbers, LinkedIn profiles, and sometimes even social media handles, helping PR professionals connect across multiple communication channels.
2. Advanced Filtering and Search
The platform allows users to search by company, job title, industry, and location. PR teams can easily find journalists who cover specific sectors, such as technology, lifestyle, or finance, and create highly targeted media lists.
3. Bulk Lookup
You can upload a spreadsheet of names or domains, and RocketReach will automatically find corresponding contact information. This bulk feature saves considerable time for large-scale PR campaigns.
4. Integration with Outreach and CRM Tools
RocketReach integrates with CRMs like HubSpot, Salesforce, and Pipedrive, as well as outreach tools such as Mailchimp. This makes contact management and follow-up tracking seamless.
5. API Access
For more advanced workflows, RocketReach provides an API that lets developers pull contact data directly into internal systems, perfect for PR agencies with custom automation setups.
Pros & Cons
| Pros | Cons |
| High accuracy for emails and phone numbers | Limited journalist-specific filters |
| Integrates with major CRMs | Slightly higher pricing for premium plans |
| Excellent for B2B and media outreach | Interface can feel data-heavy for casual users |
| Chrome extension for quick prospecting | No media monitoring or pitch analytics |
Pricing
RocketReach offers a free plan with limited lookups and paid subscriptions starting from around £41 per month. Higher-tier plans include more searches, API access, and advanced integrations. It’s priced reasonably for PR teams managing multiple outreach campaigns.
Best For PR Teams Targeting Multi-Platform Journalists and Influencers
RocketReach is ideal for agencies and brands running campaigns that cross traditional media, social media, and digital influencer channels. It gives users direct access to verified contacts and multiple outreach pathways.
- PR agencies – target journalists across email, LinkedIn, and phone
- Marketing teams – manage influencer collaborations
- Corporate comms – locate and verify contact details for senior editors
- Recruiters – access verified media professionals
- Startups – connect with journalists covering relevant sectors
Use RocketReach’s LinkedIn integration to cross-verify journalist information before pitching. This reduces bounce rates and ensures your emails reach active, accurate inboxes.
Filter your searches by company or publication to find editors and journalists working at specific outlets. Then, use RocketReach’s bulk lookup tool to export all verified contact data for immediate use in your next PR campaign.
Best Alternative
UpLead is a strong alternative for teams that want extremely high data accuracy and built-in email verification. It’s slightly more business-focused but excellent for PR professionals who prioritise verified contact quality.
9. UpLead – High-Accuracy Contact Finder for PR and B2B Teams
UpLead stands out among the best PR contact finder tools for its exceptional data accuracy—claiming up to 95% verified email validity. Originally built for sales teams, it has quickly become a valuable resource for PR professionals who want to build journalist lists with verified, up-to-date contact details. UpLead focuses on precision, giving agencies and communications teams confidence that their emails will reach the right inbox every time.
Key Features
1. 95% Email Accuracy Guarantee
UpLead verifies every contact in real time before you download it. This ensures low bounce rates and higher deliverability for PR campaigns. The system even flags potential errors so users can avoid wasting credits.
2. Detailed Contact Filters
You can filter contacts by publication, industry, job title, location, and company size. For PR purposes, this makes it simple to find journalists who write about your niche or specific industries.
3. Data Enrichment
The platform enriches your existing contact lists with missing information like phone numbers, social links, and company details. This is useful when updating older PR databases or expanding outreach lists.
4. CRM Integration
UpLead integrates seamlessly with popular CRM tools like HubSpot, Pipedrive, and Salesforce. This lets PR teams manage journalist relationships and outreach from one place.
5. Chrome Extension
The UpLead Chrome extension enables quick data capture while browsing journalist profiles or publication websites. It’s particularly handy for PR specialists researching media outlets.
Pros & Cons
| Pros | Cons |
| Extremely high data accuracy | Focused more on business contacts than media-specific ones |
| CRM integrations included | No dedicated press release or outreach tool |
| Real-time verification before export | Pricier than lightweight tools |
| Excellent customer support | Limited social media insights |
Pricing
UpLead pricing starts at around £74 per month. Plans vary depending on the number of monthly credits and features like enrichment or CRM integration. Free trials are available, allowing users to test accuracy before committing.
Best For PR and Communications Teams That Value Verified Data
UpLead is ideal for PR professionals who prioritise clean, verified, and accurate journalist lists. It’s particularly useful for larger teams that manage multiple outreach campaigns and need to minimise bounce rates.
- PR agencies – build clean, verified media lists quickly
- In-house comms teams – ensure accurate journalist outreach
- Corporate marketing departments – manage verified contact databases
- Startups – launch PR outreach confidently with reliable contact info
- B2B firms – find trade publication journalists efficiently
Pro Tip: Use UpLead’s enrichment feature to update outdated journalist databases before campaigns. Clean data leads to better deliverability and more effective communication.
Combine UpLead’s filtering options with LinkedIn searches. Use job titles like “journalist,” “editor,” or “reporter,” then import that data into UpLead for instant verification and enrichment.
Best Alternative
Snov.io is a great alternative for users who want both contact finding and built-in outreach tools. It includes automation, follow-ups, and verification features—all at a lower cost.
10. Snov.io – PR and Email Outreach Automation Platform
Snov.io is one of the most versatile PR contact finder tools available, combining verified email discovery, campaign automation, and CRM features in one platform. It’s particularly useful for PR specialists who want to find journalist emails and launch personalised outreach sequences without juggling multiple tools. With built-in verification and tracking, Snov.io has become a favourite among PR freelancers, agencies, and marketing teams who handle ongoing media outreach.
Key Features
1. Email Finder and Verifier
Snov.io allows users to find verified journalist and editor emails from any website or publication domain. Every address is validated to prevent bounces, keeping your sender reputation intact and improving campaign deliverability.
2. Outreach Automation
You can design, schedule, and send automated outreach campaigns directly from Snov.io. Each campaign can include follow-up emails triggered by recipient actions, such as opens or clicks, saving hours of manual follow-up work.
3. PR CRM
Snov.io’s CRM feature helps users track contacts, conversations, and campaign performance all in one place. It’s ideal for PR teams managing relationships with journalists or editors over time.
4. Chrome Extension
The Chrome extension makes it easy to collect journalist contact details from LinkedIn or publication websites. Contacts are added instantly to your CRM or outreach sequence.
5. Analytics and Reporting
Snov.io provides detailed analytics showing open rates, click rates, and replies. This helps PR professionals measure engagement and adjust campaign strategies effectively.
Pros & Cons
| Pros | Cons |
| Combines contact finding and outreach | Smaller journalist database than enterprise tools |
| Affordable pricing | Lacks built-in media monitoring |
| Email verification included | Interface slightly technical for beginners |
| Automates follow-ups | Limited phone or social data |
Pricing
Snov.io pricing starts at about £30 per month, depending on the number of email searches and outreach credits. The free plan includes a limited number of monthly searches, which is perfect for smaller PR projects. Paid tiers include access to automation and CRM functions.
Best For PR Freelancers and Small Teams Running Ongoing Outreach
Snov.io is a great fit for individuals or small teams who need to manage PR outreach efficiently. It blends contact discovery and campaign automation without the cost of enterprise-level tools.
- Freelancers – manage pitches and journalist communication easily
- Boutique PR agencies – automate repetitive follow-ups
- Marketing teams – link PR campaigns with email marketing
- Startups – handle small-scale outreach without hiring extra staff
- Content creators – pitch stories directly to relevant journalists
Pro Tip: Set up automated follow-ups three to five days after your first pitch using Snov.io’s sequence tool. This consistent approach significantly increases response rates from journalists.
Use Snov.io’s LinkedIn integration to find journalist profiles and then verify their emails instantly. You can also segment lists by media type or beat to target niche publications more effectively.
Best Alternative
NinjaOutreach is a strong alternative for users who want influencer and blogger discovery alongside PR contact finding. It’s ideal for campaigns that blend traditional media and digital influencer outreach.
11. NinjaOutreach – Influencer and Journalist Finder for PR Campaigns
NinjaOutreach is a dual-purpose PR contact finder tool designed to connect brands with both journalists and influencers. It’s perfect for agencies and marketers managing cross-channel campaigns that blend traditional PR with influencer marketing. With an extensive global database, built-in outreach automation, and powerful analytics, NinjaOutreach helps users build meaningful media relationships while saving time on manual prospecting.
Key Features
1. Comprehensive Media and Influencer Database
NinjaOutreach provides access to millions of journalists, bloggers, and social media influencers. Each profile includes verified contact details, engagement metrics, and niche categories, making it easy to identify who to pitch for maximum relevance.
2. Automated Outreach Campaigns
The platform allows users to send personalised email campaigns directly from within NinjaOutreach. It supports templates, automatic follow-ups, and detailed performance tracking, streamlining the outreach process.
3. Content and Domain Search
You can search by keyword, topic, or domain to find journalists who have written about specific subjects. This helps PR professionals align pitches with a journalist’s recent interests.
4. CRM and Relationship Tracking
NinjaOutreach doubles as a lightweight CRM, helping teams track conversations, notes, and follow-ups with journalists and influencers. It’s ideal for managing multiple campaigns simultaneously.
5. Reporting and Analytics
Detailed analytics show open rates, reply rates, and campaign success metrics. This transparency allows teams to optimise future outreach based on what worked best.
Pros & Cons
| Pros | Cons |
| Combines PR and influencer databases | Interface can feel busy for beginners |
| Built-in outreach and CRM tools | Slightly pricier than single-function tools |
| Strong segmentation by niche or topic | Focused more on influencers than traditional journalists |
| Easy automation for follow-ups | Database coverage stronger in US and EU |
Pricing
NinjaOutreach pricing starts at around £155 per month. Plans vary depending on the number of users, outreach limits, and contact credits. A free trial is available, letting teams test features before subscribing.
Best For PR Teams Running Both Media and Influencer Campaigns
NinjaOutreach is best suited for PR and marketing professionals managing hybrid campaigns that involve traditional press outreach and influencer collaborations.
- PR agencies – target journalists and digital influencers
- Marketing teams – expand brand visibility through media and influencers
- Lifestyle brands – pitch products to both journalists and content creators
- eCommerce teams – manage blogger and influencer partnerships
- Startups – build awareness with niche media outlets
Use the “Content Prospecting” feature to find journalists who’ve recently written about your niche topic. Sending pitches within a few days of publication improves your open and reply rates dramatically.
Segment your outreach lists by engagement level (high, medium, low) and schedule follow-ups based on responsiveness. NinjaOutreach’s automation workflow can re-prioritise contacts dynamically for better results.
Best Alternative
PressRush is a simpler and more budget-friendly alternative that focuses purely on journalist discovery and pitching. It’s ideal for PR professionals who prefer a straightforward, media-first approach.
Perfect — we’ll continue with Tool #12: PressRush in the same structure and voice you’ve been using.
12. PressRush – Smart Media List Builder for Targeted PR Outreach
PressRush is a focused PR contact finder tool built for teams that value precision and personalisation over bulk outreach. It’s designed to help PR pros, startups, and agencies build meaningful journalist relationships instead of sending mass pitches. With its clean interface and real-time journalist updates, PressRush ensures every pitch is timely, relevant, and well-placed.
Key Features
1. Real-Time Journalist Updates
PressRush constantly refreshes its media database so users always access current journalist information and recent articles. This means your outreach is always timely, increasing your chances of landing coverage.
2. Smart Search and Filters
The tool lets you find journalists by topic, outlet, or keyword. Its search precision allows you to locate the right person covering your niche—perfect for avoiding wasted outreach on irrelevant contacts.
3. Email Pitch Tracking
PressRush tracks email opens and engagement rates, helping you measure how journalists interact with your pitches. This gives you feedback to refine subject lines, timing, and follow-up frequency.
4. Journalist Profiles with Writing History
Each contact includes samples of recent articles and writing interests. This context helps you personalise pitches and align them with the journalist’s current coverage focus.
5. Team Collaboration Tools
PressRush allows teams to share media lists, assign outreach tasks, and view shared notes. It’s designed to keep communication aligned when multiple team members handle outreach for different campaigns.
Pros & Cons
| Pros | Cons |
| Easy to use and intuitive interface | Limited influencer database |
| Updated journalist information | No automated follow-ups |
| Affordable for freelancers and small agencies | Smaller global coverage compared to larger suites |
| Built-in pitch tracking | Basic CRM features only |
| Excellent search filters | No integration with third-party email clients |
Pricing
PressRush pricing starts at around £38 per month, with flexible plans depending on the number of users and search limits. There’s also a free trial, making it easy to test before committing.
Best For PR Professionals Focused on Personalised Media Outreach
PressRush is ideal for communications teams that prefer targeted journalist engagement over mass pitching.
- Solo PR consultants – Build personal journalist connections efficiently
- Small agencies – Manage multiple client campaigns with curated lists
- Startups – Pitch new launches to the most relevant media contacts
- Corporate communications teams – Keep outreach lists organised and updated
- Nonprofits – Reach journalists aligned with social impact causes
Use the “Recent Articles” filter to find journalists who’ve written within the past two weeks on your target topic. Pitches referencing their latest work have a much higher open rate.
Create segmented lists based on publication type (national, regional, niche) and tailor your subject lines accordingly. PressRush’s tagging system makes it easy to maintain separate, well-targeted outreach lists.
Best Alternative
JustReachOut is a solid PressRush alternative, offering built-in pitching templates and a PR coaching platform. It’s best for small teams that want both contact discovery and outreach guidance in one place.
13. Propel PRM – Data-Driven PR Management and Contact Finder
Propel PRM is an all-in-one PR contact finder and relationship management platform built for agencies and communications teams that want more visibility into their outreach performance. It combines media database access, email outreach, and analytics to give a clear picture of what works in public relations. Propel PRM stands out for its integration with major email clients and real-time tracking, helping users build and maintain valuable journalist relationships.
Key Features
1. Integrated Media Database
Propel PRM gives users access to a large, regularly updated database of journalists and publications across multiple industries. Each profile includes contact information, pitching preferences, and recent articles, making targeted outreach more effective.
2. Built-In Email Pitching
You can send and track pitches directly from the platform. It syncs with Gmail and Outlook, letting teams manage communication within a familiar environment while automatically logging all activity.
3. Advanced Analytics and Reporting
Propel PRM provides detailed metrics on open rates, replies, and coverage achieved. These insights help PR teams understand which messages resonate and where to adjust their outreach strategy.
4. PR Workflow Automation
The platform automates repetitive tasks such as follow-ups and data entry. This allows teams to spend more time building media relationships instead of handling administrative work.
5. CRM and Collaboration Features
Propel PRM includes built-in CRM capabilities that help teams assign tasks, track journalist interactions, and share notes. It’s especially useful for agencies handling multiple client campaigns simultaneously.
Pros & Cons
| Pros | Cons |
| Combines PR database and CRM | Pricing may be high for small teams |
| Tracks outreach performance in real time | Interface requires onboarding |
| Strong email integration | Limited influencer coverage |
| Customisable reports | Some features locked to higher plans |
| Supports collaboration across teams |
Pricing
Propel PRM pricing starts from approximately £100 per month. Plans vary depending on the size of the database access and analytics depth. A demo option is available for teams who want to test before subscribing.
Best For PR Agencies That Want Visibility Across Campaigns
Propel PRM suits PR teams and agencies that value data and transparency in their outreach.
- PR agencies – monitor campaign performance across clients
- In-house PR teams – maintain a single platform for all outreach
- Marketing departments – measure media impact and ROI
- Corporate communications teams – manage journalist relationships efficiently
- Enterprise-level brands – access comprehensive reporting and analysis
Pro Tip: Connect Propel PRM with your email client to automatically track open and reply rates. This data gives you a clear picture of journalist engagement and helps improve future outreach timing.
Use the “Coverage Tracking” tool to log media placements and link them to specific pitches. This feature helps demonstrate measurable PR value during client reporting.
Best Alternative
Cision is a strong Propel PRM alternative, offering broader global coverage and advanced media monitoring capabilities. It’s a good choice for enterprise teams that prioritise media intelligence alongside outreach.
15. Anymail Finder – Verified Email Finder for PR and Outreach
Anymail Finder is a simple yet powerful PR contact finder tool that focuses on accuracy. It helps users find verified email addresses for journalists, editors, and influencers, ensuring that outreach campaigns reach the right inboxes. Instead of relying on scraped or outdated data, Anymail Finder uses real-time verification technology to confirm every address before you send your pitch. This precision saves time, reduces bounce rates, and improves deliverability for PR professionals and marketers alike.
Key Features
1. Real-Time Email Verification
Anymail Finder verifies emails instantly using live server checks, ensuring that all contacts in your outreach list are active. This keeps bounce rates low and improves sender reputation across campaigns.
2. Domain and Name-Based Search
You can find journalist emails by entering either a publication domain or the person’s full name. This flexibility makes it useful for PR teams researching niche publications or specific reporters.
3. Bulk Search and Export
The platform supports bulk uploading of names and domains, allowing you to find hundreds of verified addresses at once. Results can be exported to CSV for easy integration with other PR tools or email platforms.
4. API Integration
Anymail Finder’s API allows developers and teams to integrate verified email search directly into their internal tools or CRM systems. This streamlines data management and contact sourcing.
5. Transparent Credit System
Users are only charged for verified email results. If the system cannot confirm an email, you won’t lose credits, making the tool cost-effective and transparent.
Pros & Cons
| Pros | Cons |
| Highly accurate email verification | Lacks built-in outreach tools |
| Only charges for verified results | No journalist search by topic |
| Fast and easy to use | Limited reporting capabilities |
| Supports bulk search | No CRM or analytics features |
| API access for developers |
Pricing
Anymail Finder pricing starts from around £39 per month, depending on credit volume. Custom plans are available for large agencies with high verification needs. A limited free trial allows users to test basic features.
Best For PR Teams Focused on Reliable Contact Discovery
Anymail Finder suits professionals who already use separate outreach platforms and only need accurate journalist contact data.
- PR specialists – verify journalist emails before pitching
- Marketing agencies – build reliable press lists
- Outreach teams – reduce bounce rates on campaigns
- SaaS companies – enrich media contact databases
- Freelancers – access affordable, verified contact data
Pro Tip: Run your media lists through Anymail Finder before importing them into outreach tools. This prevents deliverability issues and improves campaign credibility.
Combine Anymail Finder with a journalist discovery tool like Muck Rack or Roxhill Media. Use those platforms to identify targets and Anymail Finder to verify contact accuracy for more successful outreach.
Best Alternative
VoilaNorbert is a close alternative, offering similar verification accuracy with a slightly wider integration range. It’s ideal for teams that want both verification and light CRM support.
16. Signal AI – Media Intelligence and Contact Finder for PR Teams
Signal AI is a powerful PR contact finder and media monitoring tool designed for organisations that want to connect their outreach with insights. It combines journalist discovery, contact management, and media analysis using artificial intelligence to help PR professionals identify the most relevant reporters and trends for their stories. Signal AI is widely used by corporate communications teams, agencies, and large brands to manage relationships while staying ahead of media narratives.
Key Features
1. AI-Powered Media Discovery
Signal AI uses machine learning to identify which journalists, outlets, and influencers are covering topics related to your brand or industry. This helps you pitch the right people at the right time.
2. Global Media Monitoring
The platform tracks millions of online, print, and broadcast sources in real time. This allows teams to see where their brand or competitors are mentioned and quickly engage with journalists covering relevant topics.
3. Custom Alerts and Reports
Users can set up alerts for keywords, brand mentions, or journalist activity. Signal AI delivers concise reports, helping PR teams act quickly on opportunities or address negative press before it grows.
4. Relationship Management Tools
It includes CRM-style functionality to manage journalist interactions and track outreach history. Teams can record notes, assign contacts, and schedule follow-ups.
5. Analytics Dashboard
Signal AI offers insights into campaign impact, sentiment analysis, and media reach. These analytics give a clear overview of how well your PR activities are performing.
Pros & Cons
| Pros | Cons |
| Combines monitoring and contact finding | Premium pricing tier |
| Excellent media sentiment analysis | Steeper learning curve |
| Accurate journalist matching | Limited integrations for small teams |
| Scalable for enterprise needs | Some features only on higher plans |
| Real-time data and alerts |
Pricing
Signal AI pricing is based on custom quotes, typically starting around £250 per month depending on media volume and analytics depth. It’s primarily aimed at mid-sized to large PR teams or agencies.
Best For Enterprise PR Teams Seeking Media Context
Signal AI is ideal for large organisations that need both contact discovery and intelligent media insights.
- PR agencies – identify journalists by topic trends
- Corporate communications teams – monitor brand reputation globally
- Marketing teams – track campaign mentions and competitor coverage
- Government bodies – manage public communication and sentiment
- Enterprise brands – maintain full visibility of media landscape
Pro Tip: Use Signal AI’s sentiment analysis alongside your outreach campaigns to time journalist follow-ups after positive coverage spikes. This helps maintain long-term relationships.
Create keyword clusters for your industry and competitors to identify journalists who repeatedly cover relevant themes. This builds a stronger, targeted outreach pipeline over time.
Best Alternative
Meltwater is the best Signal AI alternative for teams that need broader media monitoring and more integration options. It’s particularly suited to agencies handling multiple client portfolios.
17. Pitched.ai – AI-Powered Pitch Writer and Contact Finder
Pitched.ai is a smart PR contact finder and automated pitching assistant built to help communications teams craft compelling media pitches in minutes. By combining verified journalist data with AI-generated pitch content, it streamlines the outreach process for brands, agencies, and startups. Its primary focus is on saving time while improving the quality and personalisation of every media pitch sent.
Key Features
1. AI Pitch Generator
Pitched.ai’s core feature is its pitch-writing engine, which analyses your story and suggests personalised outreach messages based on tone, topic, and journalist interests. This ensures every email feels relevant and professional.
2. Journalist Discovery and Matching
The platform includes a database of verified media contacts and automatically matches your story with journalists most likely to cover it. This feature is particularly helpful for teams working with limited PR resources.
3. Campaign Tracking
Users can monitor open rates, replies, and engagement metrics directly within the dashboard. This gives visibility into what works and where follow-ups are most effective.
4. AI-Based Suggestions and Optimisation
The tool analyses your pitching history and provides suggestions to improve timing, subject lines, and structure based on what generates better responses.
5. Collaborative Dashboard
Multiple users can collaborate on campaigns, review AI-generated pitches, and approve messages before sending, which keeps brand tone consistent across teams.
Pros & Cons
| Pros | Cons |
| Speeds up pitch writing | Limited media monitoring |
| Automatically finds relevant journalists | Database smaller than major PR suites |
| Personalised AI outreach | Requires manual review before sending |
| Simple and intuitive interface | Newer platform with fewer integrations |
| Affordable for startups |
Pricing
Pitched.ai pricing starts from around £49 per month for individual users, with team plans available at higher tiers. Users can test the platform through a short free trial to explore key features.
Best For Startups and Small PR Teams Needing Faster Outreach
Pitched.ai is ideal for brands and agencies that want to combine automation with personalisation in their PR campaigns.
- Startups – save time crafting media pitches
- Small agencies – streamline journalist research and outreach
- Founders – quickly generate professional pitches for press coverage
- Marketing teams – test multiple pitch formats efficiently
- Content creators – reach out to journalists covering niche topics
Pro Tip: Use Pitched.ai’s “tone selector” feature to match your outreach tone with the journalist’s writing style. This subtle adjustment often improves open and reply rates.
Combine Pitched.ai with a database-only platform like Hunter.io or Anymail Finder to validate contact emails before sending. This ensures your AI-generated pitches reach verified inboxes.
Best Alternative
VoilaNorbert serves as a good Pitched.ai alternative for teams focused more on contact accuracy than AI-generated content. It’s a better fit for users who prefer manual control over message creation.
18. VoilaNorbert – Simple and Accurate Email Finder for PR and Sales
VoilaNorbert is a trusted PR contact finder tool known for its accuracy and simplicity. It helps users locate verified journalist and influencer email addresses quickly, ensuring every outreach campaign reaches the right audience. With its clean interface and reliable verification process, VoilaNorbert has become a popular choice for PR professionals, sales teams, and agencies focused on high deliverability and credible connections.
Key Features
1. Verified Email Search
VoilaNorbert finds and verifies professional email addresses by matching names with company domains. This process ensures that users only receive active and valid contact information.
2. Bulk Email Finder
The bulk search option allows users to upload CSV files and find hundreds of verified journalist or publication emails at once, saving time for larger PR campaigns.
3. Email Verification Tool
It includes a dedicated verification feature that can clean and validate existing contact lists. This is particularly helpful for agencies managing ongoing outreach or legacy databases.
4. Integrations and API Access
VoilaNorbert integrates easily with CRM tools such as HubSpot, Salesforce, and Pipedrive. Its API also lets developers embed email search and verification directly into internal systems.
5. Chrome Extension
The browser extension makes it possible to find emails while browsing websites or LinkedIn profiles, making research faster and more convenient for PR professionals.
Pros & Cons
| Pros | Cons |
| Highly accurate email verification | No built-in outreach tools |
| Bulk search saves time | Limited journalist context or bio data |
| Integrates with major CRMs | Manual export for reports |
| Affordable and user-friendly | Database limited to emails only |
| Real-time validation process |
Pricing
VoilaNorbert pricing begins at around £39 per month for the basic plan, which includes verified email credits. Larger teams can choose higher tiers with greater credit limits. Free credits are available for new users to test verification accuracy.
Best For PR Professionals Needing Reliable Contact Verification
VoilaNorbert suits individuals and teams who already have a journalist list or source names from other tools but need accurate, verified contact data.
- PR freelancers – validate journalist contacts for outreach
- Agencies – clean and verify client media lists
- Marketing departments – improve outreach deliverability rates
- Corporate communications teams – maintain up-to-date contact databases
- B2B businesses – verify decision-maker emails for outreach campaigns
Pro Tip: Run every new journalist list through VoilaNorbert before launching a campaign. A verified list prevents wasted effort and protects your sender reputation from high bounce rates.
Use the Chrome extension while reading articles online. When you find a journalist covering a topic relevant to your client, you can instantly verify their email and add them to your outreach list.
Best Alternative
Anewstip is a useful VoilaNorbert alternative for PR professionals who want to find journalists based on what they’ve recently written or tweeted, rather than just verifying contact data.
19. Anewstip – Media Contact Finder Based on Journalist Mentions and Tweets
Anewstip is a PR contact finder tool that helps users discover journalists, influencers, and media outlets based on what they’ve written or shared online. Unlike traditional databases, it focuses on real-time mentions and social media activity to identify relevant contacts. This makes Anewstip particularly valuable for teams that want to reach journalists currently discussing their topic, product, or industry.
Key Features
1. Real-Time Search by Keywords and Mentions
Anewstip allows you to search millions of journalists, editors, and publications by keywords found in tweets, articles, and social posts. This ensures outreach is timely and contextually relevant.
2. Journalist and Media Outlet Profiles
Each profile contains contact details, recent social activity, and writing history, allowing users to understand a journalist’s current interests before pitching.
3. Media List Creation
You can create and manage customised lists of contacts directly in Anewstip. These lists can be sorted, filtered, and exported for campaign management or integration with other outreach tools.
4. Email Alerts
Set alerts for specific keywords or topics to receive notifications when new journalists mention them. This helps PR teams identify fresh outreach opportunities in real time.
5. Media Monitoring Integration
Anewstip tracks how stories and mentions spread across online publications and social media, helping you measure campaign visibility and reach.
Pros & Cons
| Pros | Cons |
| Finds journalists through current content | Limited built-in outreach tools |
| Tracks real-time mentions | Smaller email database than competitors |
| Strong social media integration | Interface feels basic compared to newer platforms |
| Allows creation of targeted media lists | No deep analytics or CRM functions |
| Offers keyword-based alerts |
Pricing
Anewstip pricing starts from around £40 per month, with options for additional searches and alert limits. Higher-tier plans include team access and expanded monitoring capabilities. A free trial is available to test its search and alert functions.
Best For PR Professionals Targeting Trending Topics
Anewstip is ideal for PR professionals and marketers who need to find journalists currently active in their niche or writing about specific subjects.
- PR agencies – identify journalists covering trending topics
- Startups – connect with reporters writing about similar products
- In-house teams – track mentions of brand or competitors
- Marketing teams – time press releases around live discussions
- Nonprofits – locate reporters focused on cause-based coverage
Pro Tip: Use Anewstip’s Twitter search to locate journalists discussing your topic in real time. A well-timed response or email pitch after such mentions can lead to instant visibility.
Set up daily alerts for brand-related or industry keywords. Over time, you’ll build a constantly updating list of journalists who repeatedly engage with topics you cover, helping you maintain an active and relevant outreach pipeline.
Best Alternative
ContactOut is a good alternative to Anewstip if you prioritise finding accurate contact details for journalists and LinkedIn professionals rather than media monitoring and topic searches.
20. ContactOut – Email and LinkedIn Contact Finder for PR and Media Outreach
ContactOut is a PR contact finder tool that specialises in finding verified email addresses and LinkedIn profiles for journalists, editors, and media professionals. It’s widely used by PR teams, recruiters, and marketers who need accurate contact details quickly. With a Chrome extension that works directly on LinkedIn, ContactOut makes it easy to build targeted outreach lists while browsing profiles or researching publications.
Key Features
1. Chrome Extension for LinkedIn
ContactOut’s browser extension reveals verified email addresses and additional social links directly from LinkedIn profiles. This makes it efficient for finding journalists who may not be listed in traditional PR databases.
2. Massive Verified Contact Database
The platform provides access to over 1.25 billion email addresses with a high accuracy rate. It’s continuously updated to remove inactive contacts and ensure reliable data for outreach.
3. Search by Name, Company, or Domain
Users can locate journalists by typing in their name, publication, or domain. This flexibility is ideal for building targeted media lists from scratch or supplementing existing databases.
4. List Management and Export Options
You can create, organise, and export contact lists easily for use in CRM or email platforms. Each saved contact includes metadata such as publication, title, and social profiles.
5. Team Collaboration Features
ContactOut allows shared folders and permissions for teams, making it simple to manage group access and coordinate journalist outreach within agencies or corporate teams.
Pros & Cons
| Pros | Cons |
| Accurate LinkedIn-based contact data | Lacks topic-based journalist search |
| Easy to use with Chrome extension | Limited analytics and reporting |
| Strong verification accuracy | No built-in outreach capabilities |
| Useful for both PR and recruitment | Requires manual exports for campaigns |
| Supports team collaboration |
Pricing
ContactOut offers a free plan with limited searches per month. Paid plans start from around £29 per month, depending on the number of search credits and team members. Custom enterprise plans are available for larger organisations.
Best For PR Teams Researching Journalists on LinkedIn
ContactOut works best for professionals who rely on LinkedIn to identify and verify journalist contacts.
- PR agencies – build verified journalist and editor lists
- Recruiters – contact media professionals for partnership roles
- Marketing teams – find niche reporters and influencers
- Corporate PR departments – verify contact data for outreach
- Founders – connect directly with journalists covering their industry
Pro Tip: Use ContactOut’s “Saved Contacts” feature to create lists based on journalist beat or publication. Sync them regularly with your outreach tool to maintain updated contact records.
Pair ContactOut with tools like PressRush or Roxhill Media. Use those for topic-based journalist discovery, then verify and enrich contact details through ContactOut for higher response rates.
Best Alternative
RocketReach is the best alternative to ContactOut for teams that want an integrated solution combining email verification with company and publication insights. It’s particularly suitable for agencies managing both PR and partnership outreach.
Final Verdict
For PR professionals, journalists’ time and trust are invaluable. Tools that combine accurate contact data, media insights, and pitching guidance offer the best long-term return. Whether you’re running campaigns for clients, managing in-house communications, or handling a startup launch, these twenty platforms can simplify your outreach and increase your media placement success rate.
The key is to focus on matching the right tool to your team’s specific needs. If your work revolves around trend monitoring and brand reputation, a solution like Signal AI may fit best. If your focus is direct journalist outreach, PressRush or JustReachOut can deliver quick wins. Evaluate your goals, try free trials where available, and choose a tool that aligns with how your PR team operates day-to-day.
How Pearl Lemon PR Can Help You
At Pearl Lemon PR, we specialise in creating data-led outreach strategies that secure meaningful coverage across print, digital, and broadcast media. Our team combines years of experience with the latest PR technology to identify journalists who genuinely care about your story. We don’t rely on bulk pitching; instead, we research and personalise every outreach campaign to build lasting relationships with the media.
Whether you’re a startup seeking visibility or an established brand managing multiple markets, we can design a PR strategy that gets real traction.
Schedule a consultation today and let’s position your brand where it belongs: at the centre of industry conversations.
FAQs
1. What does Pearl Lemon PR’s contact finder service include?
Pearl Lemon PR’s contact finder service includes identifying, verifying, and segmenting journalist and influencer contacts based on your industry, campaign goals, and target publications. We also personalise lists to match your brand messaging and story type.
2. How do you source journalist contacts for my campaign?
We use a combination of trusted media databases, verified email finders, and manual research to ensure every contact is accurate, relevant, and up to date before any outreach begins.
3. Can you help with both traditional media and digital influencers?
Yes. Pearl Lemon PR’s outreach covers journalists, editors, bloggers, podcasters, and digital influencers to ensure complete coverage across multiple media channels.
4. How do you ensure email accuracy and deliverability?
All contacts go through real-time email verification and manual validation. We use reputable tools and maintain strict data hygiene to minimise bounce rates and improve sender reputation.
5. Is the PR contact finder service available for international outreach?
Absolutely. Pearl Lemon PR supports global media targeting, with verified journalist databases covering the UK, Europe, North America, and Asia-Pacific markets.
6. What industries do you specialise in for PR outreach?
Pearl Lemon PR has experience across technology, finance, lifestyle, health, SaaS, eCommerce, and sustainability sectors, allowing us to match your brand with the right media professionals.
7. How do you measure the success of your PR contact finder service?
Success is measured by deliverability, response rates, secured media placements, and long-term journalist engagement. We provide detailed reports with every campaign.
8. Can you manage journalist outreach after creating the contact list?
Yes. We offer full-service outreach management that includes crafting email pitches, sending them, monitoring engagement, and tracking coverage.
