If the Press Doesn’t Know You Exist, Neither Do Your Prospects. Too many companies think “having a story” is enough. It isn’t. If no one in the Dutch media is talking about you, it’s because they haven’t been given a reason to. Whether you’re launching, expanding, or just trying to stop being the best-kept secret in your sector, the issue isn’t that you lack news—it’s that no one with a byline knows it exists or cares to hear it.
You need structured, localized media relations that get your message to the right journalist—in a format that actually gets published. This is a consultation service, not legal defense. Our role is to advise, position, and pitch—and make sure what gets said about you is what you’d want in print.
Media relations in the Netherlands is not about volume—it’s about specificity, timing, and narrative clarity. The Dutch press values relevance over reach, consistency over hype. Every service we offer is built to meet that standard.
We build and maintain press lists based on editorial focus, journalist history, and reader influence—not vanity reach. Each outreach is tracked by open rate, click-through, and engagement response. We aim for national publications like FD and NRC, as well as trade-specific and regional titles where impact matters.
We don’t send announcements written like ads. We develop releases in Dutch and English that match the style and structure preferred by local journalists. This includes AP-style formatting, quote balancing, fact anchoring, and media-safe headline creation.
Most companies focus on what they want to say. We focus on what the media wants to print. We reframe internal news into publishable formats—product relevance, market timing, business impact—and align it with industry narratives already in play.
We approach press contacts directly, based on known coverage patterns, deadlines, and preferences. Every pitch is custom to the recipient—no blast emails, no automation, no generic copy-and-paste outreach.
We schedule interviews with media across broadcast, print, and online, and prepare briefing sheets that outline interviewer history, angle, previous coverage, and talking point control. We also offer media training ahead of the appearance.
We pitch op-eds, bylined articles, and long-form commentary from your leadership team into ongoing media conversations. These placements position your executives as subject-matter sources journalists return to for future stories.
For launches, conferences, or press tours, we handle the media component: invite drafting, RSVP handling, press pack production, on-site press liaison, and follow-up pitching. We focus on regional and national newsrooms with a history of event coverage.
We track mentions, citations, syndications, backlink profiles, and reader engagement. Metrics include time-to-publish, domain reach, media outlet authority, and referral activity to show which placements moved the needle—and which didn’t.
Yes. We handle bilingual media outreach across national, regional, and trade publications.
Yes. We build your visibility from scratch by positioning you for earned stories, not sponsored spots.
Yes. All releases are written or edited to meet Dutch editorial expectations and structured for syndication.
We follow up systematically, rotate angles, and review pitch fatigue. Media engagement is monitored by name and outlet.
No. But we don’t pitch unless the story is viable—and if it’s not, we’ll rewrite it so it is.
Yes. We write and pitch opinion pieces, thought leadership articles, and commentary under your byline.
We work with outlets including Het Financieele Dagblad, NRC Handelsblad, BNR, De Volkskrant, and relevant industry publications.
If your business isn’t getting mentioned, your competitors are. Media attention in the Netherlands doesn’t come to those who wait—it goes to those who know how to make it worth a journalist’s time.
That’s where we come in. And that’s where your message needs to be.
Your brand is your story, and we make sure the world hears it. Don’t wait—book your PR consultation now and begin building your brand’s presence.
