Fashion brands face unique challenges in today’s crowded marketplace. At Pearl Lemon PR, we deliver targeted public relations strategies designed specifically for fashion industry clients. Our specialized PR services help fashion brands of all sizes—from emerging designers to established houses—create meaningful connections with their target audiences.
The fashion industry moves at lightning speed, with constant shifts in trends, consumer preferences, and media landscapes. Generic PR approaches simply don’t cut it. Fashion brands require PR partners who understand the industry’s unique rhythms, speak its language, and maintain relationships with the right fashion media gatekeepers.
At Pearl Lemon PR, we’ve built our fashion PR division around deep industry knowledge and connections. We don’t just pitch your brand—we position it within the broader fashion conversation, ensuring it resonates with the right audience at the right time.
We offer a comprehensive suite of PR services tailored specifically to fashion brands’ unique needs. Each service is customized to align with your brand identity, business goals, and target market.
Media coverage remains a powerful tool for fashion brands seeking to build credibility and visibility. Our fashion media relations specialists maintain active relationships with key fashion publications, editors, and journalists across print, digital, and broadcast channels.
Our media relations services include: • Development of newsworthy angles and pitches specific to fashion media • Creation of seasonal and collection-focused press kits • Personalized editor outreach for lookbook and sample placements • Securing editorial features, product placements, and designer profiles • Regular press office management and media request handling • Tracking and reporting on media coverage and impact
We know which publications matter most for your specific fashion category and target audience, whether you’re a sustainable streetwear brand or a luxury accessories label.
Influencer marketing is particularly crucial in fashion, where visual storytelling and personal style drive purchasing decisions. Our fashion influencer services go beyond basic outreach to create authentic partnerships that resonate with audiences.
Our fashion influencer services include: • Fashion-specific influencer identification and vetting • Style-matched influencer curation based on brand aesthetic • Campaign development for collection launches and seasonal promotions • Product seeding and gifting strategies with trackable outcomes • Content creation guidance that respects both brand and influencer voice • Performance tracking focused on engagement quality and conversion
We pride ourselves on finding the perfect match between fashion brands and influencers to ensure authentic content that drives real engagement.
Fashion events create pivotal moments for brand storytelling and media exposure. From intimate press days to full-scale runway shows, our event PR specialists ensure maximum impact for your fashion events.
Our fashion event PR services include: • Strategic timing within the fashion calendar • Media list development and personalized invitations • Front-row seating strategy and VIP management • Press kit creation and distribution • On-site media management and interview coordination • Post-event coverage maximization and follow-up
We handle all PR aspects of your fashion events, allowing you to focus on presenting your creative vision while we ensure the right eyes are watching.
Your online presence is often the first touchpoint consumers have with your fashion brand. Our digital PR strategies create cohesive online narratives that build brand recognition and drive engagement.
Our digital PR services for fashion brands include: • Fashion-focused content strategy for owned channels • Online fashion press and blog outreach • Social media strategy aligned with fashion calendar • Online lookbook and collection promotion • Digital fashion influencer partnerships • Fashion hashtag strategy and community building
We ensure your digital presence captures your brand’s unique aesthetic while maximizing visibility within relevant online fashion communities.
Every fashion brand has a unique story. Whether it’s your designer’s journey, your sustainable practices, or your innovative approach to design, we help craft and amplify narratives that resonate with fashion audiences.
Our brand storytelling services include: • Brand narrative development and positioning • Designer and founder profile building • Heritage and craftsmanship storytelling • Sustainability and ethical fashion positioning • Behind-the-scenes content strategy • Emotional connection building through consistent messaging
We identify the most compelling aspects of your brand story and find the right channels to share them with audiences who will respond.
The fashion industry can be particularly vulnerable to crises—from supply chain issues to social media controversies. Our crisis management team specializes in fashion-specific reputation challenges.
Our fashion crisis management services include: • Fashion industry-specific crisis planning • Rapid response protocols for common fashion issues • Supply chain and ethical production issue management • Designer and brand spokesperson training • Social media controversy containment • Post-crisis reputation rebuilding strategies
We’ve helped fashion brands navigate sensitive situations from production delays to cultural missteps, always focusing on transparent communication and authentic resolution.
What makes our PR services especially effective for fashion brands? It’s our combination of industry expertise, media relationships, and results-focused approach.
Our fashion PR team includes professionals with backgrounds at leading fashion houses, fashion publications, and retail organizations. We understand the industry from multiple perspectives, allowing us to create more effective PR strategies.
We maintain active relationships with fashion media across tiers—from major publications to niche blogs—ensuring we can secure coverage that reaches your specific target audience.
Most importantly, we measure success in business outcomes, not just press clippings. Our reporting focuses on how PR activities impact brand awareness, website traffic, social growth, and ultimately, sales.
The fashion PR landscape is constantly evolving. Here are some key statistics that inform our approach:
While respecting client confidentiality, we’re proud to share some anonymized results from our fashion brand clients:
A sustainable accessories brand came to us with limited visibility despite strong products. Within six months, our targeted PR campaign secured features in three major fashion publications, partnerships with seven micro-influencers, and placement in a celebrity stylist’s portfolio. The result? A 215% increase in direct website traffic and a 173% increase in sales.
When a mid-sized fashion label needed to reposition after a creative director change, our strategic PR campaign focused on the brand’s heritage while introducing the new design direction. Coverage in key trade publications and a series of editor preview events resulted in 100% sell-through of the debut collection at the brand’s stockists.
For an emerging designer launching their first collection, our comprehensive PR strategy—combining lookbook outreach, influencer seeding, and digital PR—resulted in features on four fashion websites, social media coverage reaching over 500,000 fashion enthusiasts, and securing two key wholesale accounts.
Every fashion brand deserves PR that’s as unique as its designs. At Pearl Lemon PR, we create custom strategies that align with your specific goals, aesthetic, and market position.
We begin with a thorough brand immersion session to understand your design philosophy, target audience, and business objectives. From there, we develop a tailored PR strategy that leverages the right mix of services to achieve your goals.
Whether you’re launching a new collection, entering a new market, or repositioning your established brand, our fashion PR specialists will craft a strategy that gets you noticed by the right people.
Fashion PR requires specialized industry knowledge that general PR agencies often lack. The fashion industry operates on its own calendar (fashion weeks, market weeks, seasonal collections), has unique media relationships, and speaks a specific language. Our fashion PR specialists understand these nuances, from knowing which editors cover which categories to timing pitches around editorial calendars. We don’t need to be educated about fashion—we’re already fluent in it.
Yes. While our approaches differ based on a brand’s stage and goals, we have specific PR strategies for emerging designers, mid-sized brands, and established fashion houses. Emerging brands often need more educational content and founder story focus, while established brands may require more strategic repositioning or expansion support. Our team tailors services to fit both your needs and your budget.
We track multiple metrics tailored to each campaign’s objectives. Beyond traditional press clippings, we monitor website traffic from PR referrals, social media growth and engagement, influencer campaign conversion rates, and ultimately, impact on sales. For wholesale-focused brands, we also track buyer interest generated through PR activities. Each monthly report shows exactly how our PR efforts are moving the needle for your brand.
Fashion PR follows the industry’s rhythms. While some quick wins might appear in the first month, meaningful results typically develop over a 3-6 month period as we build momentum. Long-lead publications work months ahead, so print coverage takes longer than digital results. Our most successful fashion clients commit to consistent PR efforts that align with the seasonal nature of the industry.
Absolutely. The fashion industry is global, and our PR strategies reflect that reality. We have connections with fashion media across key markets including the UK, US, EU, and Asia. For brands looking to enter new international markets, we develop targeted PR approaches that account for regional preferences, local fashion calendars, and market-specific media landscapes.
Talk to our fashion PR specialists today about creating a strategy that gets your brand noticed for all the right reasons.
We'd Love To Hear From You!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!
Pearl Lemon PR is a London-based digital PR agency specializing in media coverage, reputation management, and brand visibility.
Office Address:
Pearl Lemon PR
Pearl Lemon Ltd.
Kemp House, 152 – 160 City Road
London, EC1V 2NX
United Kingdom
Contact Us:
UK: +442071833436
UK: +447454539583
Pearl Lemon PR is part of the Pearl Lemon Group, which comprises SEO Agency London, Lead Generation, Lead Generation USA, and web development-related services.
© All Rights Reserved | Company Number: 10411490 | VAT Number: 252 7124 23
