You’re an interior designer based in London. You’ve got a strong portfolio. You’ve worked hard. Clients are happy. Projects are solid.
And yet, your name isn’t in House & Garden, you’re not getting interviews in Livingetc, and the enquiries? They’re coming in slow. If that sounds familiar, keep reading.
Pearl Lemon PR exists for one reason: to get your interior design work in front of the right people—editors, journalists, stylists, decision-makers—so you stop being invisible and start getting attention that builds trust and closes deals.
This isn’t about press for vanity’s sake. This is pressed with purpose.
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Everything Here Solves a Specific Problem. If You Don’t Have That Problem, You Don’t Need the Service.
You don’t need “coverage.” You need the right kind of coverage. We identify relevant interior design and lifestyle publications with proven buyer audiences. Then we pitch your work to editors with targeted angles—trend tie-ins, seasonal relevance, product integration, or industry commentary.
Problem this solves: No more random PR features that do nothing. We secure placements that generate inbound client enquiries and increase authority in your niche.
Technical note: We use competitive backlink audits, readership volume data (DA 60+), and editorial calendars to align pitches with what publications are planning before they go to print.
Your work might be excellent. But how it’s framed in the media determines what kind of clients you attract. We don’t just talk about your projects—we build narratives around them.
Problem this solves: You stop sounding like every other interior designer in London. You become a source of expert opinion, quoted authority, and visual reference point.
We structure messaging using:
You can’t win if you’re not in the running. We identify and submit your projects to relevant award panels—SBID, The Brit List, Homes & Gardens Awards, and more.
Problem this solves: No more missed opportunities to be validated by your industry. These accolades drive authority, increase conversion on your website, and create media angles that increase pickup.
We handle: Criteria assessment, submission package creation, image resolution checks, and timing management for every submission.
If your brand assets are weak, editors won’t use them. That’s a fact. We build press kits that contain exactly what journalists need to make a fast decision—copy-ready bios, project summaries, licensed photos, interview angles, and quotes.
Problem this solves: Reduces friction in the pitching process and increases placement speed.
We structure files for: Dropbox / Google Drive compatibility, editorial download (72dpi), and print-quality assets (300dpi), with metadata structured for fast indexing.
Most press releases go nowhere. Ours don’t. We use a syndication pipeline that pushes announcements about your practice to over 450+ Google-indexed outlets.
Problem this solves: You need backlinks, referral traffic, and search volume growth. This service gets all three, fast.
Bonus: We monitor Google Search Console indexing to track whether your release is being picked up on brand searches.
We monitor Help A Reporter Out (HARO), JournoRequests, and direct inboxes for story requests about interior trends, space design, property staging, and colour theory.
Problem this solves: You become the quoted expert, not just the designer who posts pretty pictures. Being the go-to for comment creates a loop of media demand and client trust.
If your brand name is nowhere on Page 1, you’re losing clients at the Google search bar. We work with SEO and PR crossover strategies to control your first-page real estate using PR content, interviews, and brand mentions.
Problem this solves: Stops you from losing clients to better-positioned competitors who may not even be better designers.
We combine: Link building, branded anchor text distribution, and nofollow/dofollow balance across referring domains to improve branded search footprint.
Once you’re featured, we extract the credibility value. That means licensing reprints, permissioned use of “As Seen In” logos, and integrating coverage into proposal decks and email campaigns.
Problem this solves: You look more credible without saying a word.
Stat to note: Pages with editorial badges convert 38% better than those without. (Source: Nielsen Trust Study)
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We’re not a lifestyle agency trying to look creative. We’re a media-operations team that works specifically in sectors where aesthetics + authority matter.
Here’s the technical breakdown of what we bring to the table:
We’re not cheap. But neither are you missing out on six-figure projects because your competitors are everywhere, and you’re not.
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We generally secure top-tier placements within 30–90 days, depending on project relevance and editorial lead times. Lead-based media (print) can take longer due to quarterly cycles.
No. And anyone who says they can is selling you ads, not PR. We only pitch where we believe there is a media match and have historical evidence of editorial openness.
Yes. Our press releases and media placements are structured with backlink strategies, nofollow/dofollow diversity, anchor text variation, and citation consistency across referring domains.
We can help you develop a usable set of assets through either your team or our trusted media photographers. Media-grade images are non-negotiable in this space.
Yes. As long as your projects are relevant to the London media scene, we can position you for coverage.
This isn’t the right fit for everyone. But if you’re serious about being visible in the places that matter—and finally getting your interior design studio seen, quoted, and respected—then this is your moment.
Book Your Consultation Now.
Let’s put your name where your clients are already looking.
Your brand is your story, and we make sure the world hears it. Don’t wait—book your PR consultation now and begin building your brand’s presence.
