According to a report, experts predict that the UK will experience an unprecedented rise in new unicorn businesses (businesses valued at over $1 billion) over the coming years, citing equally inspiring investment figures that showed a record £13.5 billion invested into UK startups in the first half of 2021 (almost three times that witnessed a year earlier).
This number is promising for new businesses because it shows that funding is available. However, increasing investment also brings greater competition, and any startup CEO will definitely be thinking about how to attract this capital effectively.
How can one beat out the competition?
First-mover advantage is important, but being noticed first is more important than anything else.
Everything depends on how you present your pitch and image.
In an industry where competition is fierce, how the general public, potential investors, and rivals perceive your brand can make or break your success as a business.
Here at Pearl Lemon PR, a leading PR firm in London, we love to see startups getting the exposure they deserve. This is why we want to help you establish a strong PR strategy so your startup can stand out from thousands of startups in places like Westminster, Lambeth and Camden in London.
So, what are you waiting for? Book a call today!
You may believe that public relations (PR) is a luxury you cannot afford as a business. Given that you’re likely working nonstop to keep your firm afloat, worrying about marketing is probably the last thing on your mind. However, PR may actually be an effective tool for startups, giving them the attention they need and aiding in the development of their credibility.
The following are some ways that PR can help startups:
You can improve your interactions with your clients with the aid of PR. You can manage the message being spread about your company when you engage the media in proactive communication. This entails that you make sure that only favourable information about your business is shared, which may help to increase client trust. Additionally, by providing prompt and helpful responses to media inquiries, you may demonstrate that you are receptive and helpful, further strengthening client connections.
You must swiftly establish your reputation as a startup founder. Actually, what people say about you matters more than what you say about yourself; for this reason, PR can be the best medium for you. The reader immediately gains trust when a journalist or commentator speaks positively about your firm, your mission, or your product.
A study found that expert content performed better than user reviews or even company-generated content.
Public relations is the field that encompasses expert content, which was characterized as “reviews and articles selected from third-party websites and blogs dedicated to the relevant product category.” If readers read expert material instead of branded information, they were 50% more likely to have an affinity for the product, and expert content was 88% more successful at increasing product familiarity than digital marketing content.
Readers will pay much more attention to your press releases if it is newsworthy enough to be picked up and written about by a journalist or if you write a thoughtful, non-promotional article about a subject that benefits your industry than they would to a full-page advertisement or Facebook sponsored post.
PR can help you get a competitive edge. You can become that “expert” in a topic, the one who people immediately think of, by building and sustaining a strong presence in influential media venues. You start being consulted by media outlets for interviews and commentary. Your standing in the field is higher than that of your rivals.
Digital PR strategies can help firms gain backlinks through fostering relationships. Backlinks are essential links that point to your firm from another website or platform. Startups can benefit from backlinks from digital PR and marketing campaigns by alerting bloggers and journalists to your company’s advantages. Then, these insiders can advertise your business on their networks.
If your startup doesn’t rely heavily on personal cash flow, you’ll probably need to find investors. Your startup won’t have the money to survive over the long term without investors. By educating potential investors on the value and feasibility of your company, a solid startup PR campaign can aid in the capitalisation of your company.
Even while they might be extremely profitable, small businesses’ early stages are frequently characterised by uncertainty, stress, and staff churn. In fact, many firms experience severe financial losses in their initial years. As a result, employees could forget the original motivation behind the tech startup’s founding. By creating a “buzz” about the company, effective PR activity can encourage employee motivation and foster a positive workplace culture.
PR, when done properly, can bring several benefits to tech companies beyond what is mentioned above. And here at Pearl Lemon PR, we’ll help you achieve that. Take a look at what we have to offer:
In the midst of a crisis, consumer trust can be gained or lost in a matter of seconds. During this time, how you handle your communications will determine whether you run a business that suffers reputational harm or one that responds quickly. You can successfully handle these situations with the assistance of our crisis PR and reputation management service. The good news is that every difficulty presents a chance. Let us assist you in overcoming these challenges.
It might be difficult to effectively communicate your brand’s message to the appropriate media at the appropriate moment. But you shouldn’t worry. We are available to assist you with that. We can assist you in telling your story to the world in an impactful way. In the continuously shifting media environment, we work with various media to help you cut through the noise and enhance your message. Through carefully planned media relations and outreach, we can assist our customers in obtaining earned media coverage that will appeal to their target demographic.
Social media is one thing that most people find difficult to avoid on a regular basis. We now rely heavily on social media sites like Facebook, Twitter, Instagram, and Tiktok to engage, gather news, and share insights. Your event must follow this trend in order to be successful. Be the viral sensation that everyone would speak about via social media PR.
We can also produce captivating content for your brand to captivate your audience. We take the time to get to know your company so that we can create material that, while preserving the tone of voice, best reflects your brand and your core values.
Corporate social responsibility, or CSR, is crucial to every organisation’s success. We can develop a powerful CSR that precisely complements your corporate strategy and keeps you relevant in the area where you do business.
Here are some of the PR services we provide. If you think something needs to be added to the list, give us a heads-up!
Starting a business can be one of the most rewarding experiences. Nevertheless, starting a new firm takes a lot of effort. You’ll need to publicise your technology company in addition to seeking money.
Thankfully, you can count on our PR team here at Pearl Lemon PR.
With our press release service, we strive to connect your news with the most significant industry insiders, allowing you to interact with your target market. Along the process, you might even attract a few fresh investors.
What are you waiting for? Start publicising your small business; book a call today!
Creating a positive image for your startup business throughout London or various media outlets is the goal of startup PR. Perhaps a better way to think about it is this: public relations is getting someone else to say your product is great, whereas advertising is you saying it yourself.
Pearl Lemon PR supports your business’s goals. We also need to know what you want us to do for you to decide where to go next. The price can be discussed after that.
So, book a call with us right away, and let’s get to work on that exceptional PR!
Any start-up can raise its profile, draw in more investors, enhance website backlinks, and improve brand awareness with the help of a trusted PR agency like Pearl Lemon PR. This means that to produce the best outcomes and begin growing as soon as possible, start-ups also need to collaborate with a public relations firm and raise funds.
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!
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