You’ve built something serious. You’ve got the tech. The team. Maybe even early traction. But unless the right people are hearing about you — the press, the investors, the buyers — none of it moves swift enough.
Pearl Lemon PR, work with tech startups in Switzerland that are sick of waiting to be noticed. You want inbound interest. You want to be in the headlines, your competitors forward around their Slack channels. You want your name to show up next to the terms your market is searching for.
If that’s what you’re after, let’s talk. Schedule a consultation and let’s figure out where your message belongs — and how to get it there.
Startups building in Switzerland face a particular mix of challenges: multilingual media markets (German, French, Italian), a cautious investment climate, and a press culture that doesn’t fall for hype. That means traditional PR approaches often miss the mark.
You need someone who understands how to communicate complexity clearly — and how to push your story without overpromising. Our PR services are designed to help you cross that gap with clarity, speed, and relevance.
If your story isn’t being pitched the right way to the right editors, you’ll stay invisible.
We build targeted Swiss and pan-European media lists specific to your vertical — SaaS, FinTech, MedTech, AI, B2B — and pitch journalists with a track record of covering stories like yours.
We track open rates, responses, coverage rates, and readership volume per publication. When we say we pitched 45 editors, we mean 45 qualified tech business writers, not a spam blast to a media database.
We’ve placed clients in Tech.EU, RTS, Watson.ch, Handelszeitung, NZZ, and leading UK tech outlets like UKTN and Verdict. Our average time to first coverage is under 30 days.
You’re not just selling software. You’re selling trust. That means your voice needs to carry weight in your space.
We ghostwrite and pitch opinion pieces, technical explainers, and forward-looking commentary under your name, placing you on the radar of analysts, journalists, and industry leaders.
We map what topics are trending in your niche and align content calendars to editorial deadlines and public discourse. We also work with publication guidelines to reduce editorial back-and-forth and improve placements.
Too many startups write releases that read like LinkedIn status updates — vague, padded, and unpublishable.
We write technical, no-nonsense press releases designed for syndication and pick-up, using a wire-ready format and correct formatting for Swiss, EU and UK outlets. We include SEO metadata, media contact formatting, and targeted distribution lists per industry.
Our releases typically generate 2–5 inbound media enquiries and reach over 70 referring domains via earned coverage and links.
Announcing your raise the wrong way is like lighting a fire and then pouring water on it.
We build campaigns around your raise ,not just one press release. We brief mthe edia under embargo, prepare your spokesperson, and distribute the news with angles crafted for each type of outlet (VC press, tech media, business news, etc).
We’ve handled PR for seed rounds, Series A and Series B for Swiss startups across HealthTech, EdTech, and GreenTech.
You’re attending Web Summit. You’re speaking at ETH Zurich. Or you’re listed at TechCrunch Disrupt.
But unless someone’s talking about you before the event, you’re just another name on a lanyard.
We help you secure pre-event interviews, mention in media previews, and coverage that follows you home. Our team builds conference-specific pitch lists, books meetings on-site, and supports post-event coverage and commentary.
If you’re investing in SEO but ignoring digital PR, you’re bleeding visibility.
We secure earned links from top-tier and mid-tier media through story placements, commentary, and thought leadership. We target domains with DR 60+ in the Swiss and UK tech ecosystem — helping you rank not just for brand terms, but also for high-intent category queries.
This also supports your organic funnel, with measurable impact via referral traffic and branded search volume.
In the Swiss tech market, founder reputation counts.
We work with founders to build credible profiles on public platforms — podcast interviews, guest features, media commentary, aand wards shortlists. We position you as a reference point for your category, which compounds over time with backlinks and brand mentions.
This supports investor trust, partner outreach and talent acquisition — especially if you’re hiring in Zürich, Zug or Geneva.
If your product needs five slides and a whiteboard to explain, media won’t wait.
We package your story for consumption — clean value proposition, clear market relevance, and real use cases. We run positioning workshops to turn tech jargon into accessible language, mapped to specific media verticals.
Whether you’re in AI-powered logistics or B2B crypto infrastructure, we help shape the story so it lands.
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We’re not a Swiss agency with a London number, or a British firm guessing at how Swiss media works. We’ve worked with clients in Geneva, Zürich, Lausanne and Basel. We know which editors take embargoes seriously. We know the difference between a German-speaking outlet with Swiss readership and a Berlin publication pretending to be pan-European.And more than anything, we know how to speak to founders who are serious about growth.
Schedule a consultation
Swiss media is slower, more formal, and often multilingual. It demands high context, factual accuracy, and cautious messaging. Relationships matter more than volume.
Yes. We pitch both. We also prepare bilingual press materials when needed and use native-speaking team members to lead the outreach.
No. But we target outlets with a demonstrated history of publishing similar stories. Our average placement rate is 62% across active campaigns.
Yes. Strong press coverage increases trust with engineers and product teams who are evaluating you against larger employers. We’ve seen direct upticks in inbound interest after high-authority coverage.
No. All pitching is manual and relationship-based. We don’t rely on press wires to do the work. We build actual lists, write customised pitches and follow up professionally.
You don’t need another long pitch deck or a shiny press pack.You need someone who can look at your startup, figure out what’s interesting about it, and get the right people to notice.
That’s what we do. Book a call. We’ll ask questions. You’ll get answers. And if there’s something here, we’ll tell you how we’d make it work.
Your brand is your story, and we make sure the world hears it. Don’t wait—book your PR consultation now and begin building your brand’s presence.
