A Founder’s Reputation Can Make or Break a Term Sheet. Startups don’t get funded — founders do. And long before a meeting is booked, a check is written, or a journalist returns your call, someone will type your name into Google. What they find determines how far you’ll get.
If there’s one unfavourable mention, even if outdated or taken out of context, it can cause deals to stall or disappear. You don’t get a second shot at a first impression, especially when you’re pitching for capital or trying to hire senior talent.
This is not courtroom defence. This is a reputation service designed for founders who want their name to reflect what they’ve built — not what someone else has said.
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Each service below has been developed to manage the digital risks startup founders face — from press articles that linger too long in search results, to forums that misrepresent your intent, to mismanaged metadata that misidentifies your role. We fix what your legal team can’t: how search engines interpret your name.
We push down unwanted search results through structured publishing of favourable, neutral content. This includes technical on-page SEO, schema tagging (Person, Organization, Article), and domain layering via authority stacking. Search engine ranking signals are recalibrated to shift negative articles off page one.
What This Solves: Limits visibility of negative content tied to your name, so VCs, journalists, or partners won’t find it during routine research.
We provide a full audit of your search visibility — including long-tail keyword triggers, backlink trails, forum mentions, and content referencing your directorship. This is mapped to highlight high-risk content, outdated references, and conflict triggers that may surface during due diligence.
What This Solves: Identifies what needs to be removed, edited, or buried — before it shows up during a pitch, press event, or background check.
Your Knowledge Panel can present outdated affiliations, irrelevant mentions, or incorrect bios. We work to correct or influence these through third-party publisher updates, structured data correction, and backend markup realignment across sources like Wikidata, Crunchbase, and indexed profiles.
What This Solves: Prevents misinformation from appearing in the search sidebar — often the first thing an investor or journalist sees.
We write and publish long-form content including interviews, executive bios, and neutral press features through Google-indexed syndication networks. Each piece is engineered to rank for your name and is distributed across multiple domains for SERP footprint control.
What This Solves: Fills Google’s index with verified, reputation-positive material that defines your public image on your terms.
If a blog, forum post, or article violates GDPR standards or defames your character, we prepare and submit takedown requests to platforms and publishers. We work with solicitors as needed to issue compliance-backed filings to remove or edit online material.
What This Solves: Removes defamatory or out-of-date content from search visibility when there is legal standing to do so.
We track your name across Reddit, Quora, and other UGC platforms. If references to you appear in a reputationally risky context — even if oblique — we respond with neutralising content or submit removal requests through platform moderation.
What This Solves: Reduces the reach and visibility of false or misleading claims that can snowball if left unchecked.
We repurpose your existing content (press releases, features, interviews) with updated schema, internal linking, and tag structuring to help it re-index in your favour. This reshapes how search engines prioritise those assets.
What This Solves: Pushes your older but positive content back into visible ranking positions — supporting suppression and narrative control.
After the initial cleanup, we offer continuous monitoring of your name, related keywords, and organisation mentions. Alerts are generated if any content re-indexes or new threats emerge, allowing a quick suppression response.
What This Solves: Prevents old or new issues from creeping back into visibility when attention on your business increases again.
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If the content meets takedown criteria under GDPR or defamation law, yes. If not, we suppress it.
You’ll likely see movement within 30 to 60 days. Suppression and reindexing usually complete in 3 to 6 months.
No content is attributed to you unless approved. Most publishing is third-party or pseudonymous.
Yes. We influence or correct data sources that Google pulls from, including structured metadata.
Keyword triggers, negative index mapping, backlink scan, forum mentions, and metadata checks across major directories.
We offer ongoing monitoring. If new results show up, we suppress them before they gain traction.
Yes. We use domains indexed by Google News and high-trust publishers to influence what appears for your name.
If you’re fundraising, recruiting, or getting press — your name will be searched. If what appears isn’t clean, accurate, and current, you’re starting every conversation at a disadvantage.
Schedule your confidential consultation today and take control of your search results.
Your brand is your story, and we make sure the world hears it. Don’t wait—book your PR consultation now and begin building your brand’s presence.
