If you’re running a dental clinic in London, your reputation isn’t just important—it’s everything. Before a patient ever steps foot in your surgery, they’ve already formed an opinion. And that opinion is shaped entirely by what they see online.
Bad reviews, outdated listings, unanswered complaints, or inconsistent star ratings? These aren’t minor issues. They’re patient deterrents. They’re costing you chair time. They’re draining your diary.
Pearl Lemon PR works with dental professionals across Greater London—private practices, mixed NHS clinics, multi-location groups—to clean up, rebuild and manage the perception of your practice online. We don’t do fluff. We do the stuff that turns online searches into booked appointments.
Schedule a consultation and see exactly what’s keeping potential patients from picking up the phone.
Patients in London have choices. A lot of them. So if you’re not showing up as the safe, credible, and trustworthy option, they’ll go elsewhere. Below are the core services we provide to dentists across London that directly solve these challenges. These aren’t vague ideas. These are specific actions that will clean up and improve what your prospective patients see.
We analyse your current online footprint—Google, Trustpilot, Facebook, NHS reviews, and anywhere else your name is listed.
Got damaging reviews? We’ll help mitigate them within the platform guidelines. That means reporting T&Cs violations, issuing responses that preserve CQC compliance, and creating sentiment buffers that dilute old complaints.
When 91% of consumers trust online reviews as much as personal recommendations (BrightLocal), every single rating counts. We’ll bring structure to how reviews are collected and dealt with, so they stop being liabilities and start acting like conversion tools.
If your Google listing isn’t fully verified, up to date, and properly structured with the right NAP (Name, Address, Phone) consistency, you’re not only hurting visibility but also trust.
We audit your listing, fix technical errors, align your categories with your services (from Invisalign to endodontics), and ensure your location terms are geographically relevant to where patients are searching in London.
We also build out the Q&A section, update operating hours, and keep your photo and post content fresh, because stale listings get skipped.
Getting more 5-star reviews isn’t about begging patients. It’s about having a structured follow-up system integrated into your front desk workflow or PMS.
We build automated review request funnels using software that plugs into popular dental PMS platforms (Dentally, Software of Excellence, etc). Text and email review prompts are triggered post-appointment with timing that works (usually 1–3 hours after treatment).
We also segment patients by treatment type and schedule. Root canal patient? Different review copy than your cosmetic composite bonding patient.
One bad CQC review is all it takes to tank your reputation if you handle it the wrong way. Ignoring it? Worse.
We implement internal SOPs for how your team should respond to online complaints, within GDC and GDPR guidelines. We train your reception team on how to triage review complaints and respond publicly with accountability, not defensiveness.
We also work with you directly on how to handle ongoing complaint patterns—like recurring themes about wait times, billing clarity, or clinical communication.
We don’t just clean up your name—we get you found. We build location-based pages targeting search phrases like “private dentist in Islington”, “emergency dentist Hackney”, and “teeth whitening clinic in South London”.
Then we structure these pages with schema markup, keyword-balanced headers, service-based FAQs, and internal linking that supports authority. You’ll not only look better, you’ll rank better.
This work helps improve impressions on the Google Map Pack—a critical source of traffic for local dental clinics in competitive postcodes like SW1, W1, and E14.
One outdated phone number or postcode listed online can lower your local rankings and misdirect leads. We manage over 40 key directories—NHS, Yelp, 192.com, Yell, Hotfrog, etc.—to make sure your details are correct and synced.
Inconsistencies in citations confuse Google’s local algorithm. We remove duplicates, fix listing errors, and submit updates to aggregators to keep things clean across the web.
We set you up with a live dashboard. You can see review performance across platforms in one place—Google, Trustpilot, Facebook, Doctify, WhatClinic, and more.
We configure alerts for any new reviews, give you sentiment tracking across review categories (cleanliness, wait time, communication), and send you monthly reports. You’ll never be blindsided again.
What’s the local competitor in your postcode doing better than you? More reviews? Higher star rating? Immediate responses?
We audit your 3–5 biggest local rivals and break down where they’re beating you—and why. Whether it’s review volume, response rates, or schema-rich content on their listings, we’ll find it. Then we reverse-engineer their strengths into your practice with a clear plan.
Schedule a consultation today.
We specialise in helping dental clinics across London fix what’s broken online. We understand local competition, patient expectations, and the unique marketing pressures dentists face. We don’t generalise and we don’t outsource. We do the work ourselves, with direct communication and no run-around.
We know how Londoners think when they search for a dentist—and we make sure your online reputation matches the quality of care you already deliver.
Schedule a consultation and see exactly what’s keeping potential patients from picking up the phone.
On average, practices start seeing measurable improvement in visibility and sentiment within 60–90 days. However, removal of certain reviews depends on platform policies.
Only reviews that violate Google’s policies (e.g., spam, hate speech, off-topic content) can be reported and potentially removed. The rest must be handled with strategic responses and review dilution.
Yes. We can work with platforms like Dentally, Software of Excellence, and iSmile to automate review prompts via email or SMS post-treatment.
Absolutely. You can tag or exclude specific patients or treatment types to avoid review fatigue or unnecessary exposure.
Yes. We work with mixed and fully NHS clinics and understand the different dynamics, particularly around patient feedback systems and volume-based service delivery.
If your phone isn’t ringing, it’s not always your ads or your reception. It might be your online image. Schedule a consultation today. Let’s show you where the weak spots are—and exactly how we’ll fix them. Stop losing patients to the dentist down the street who’s just louder online. Take the first step to cleaning up what the internet says about you.
Book your review, audit, and consultation now.
Your brand is your story, and we make sure the world hears it. Don’t wait—book your PR consultation now and begin building your brand’s presence.
