We live in an internet-driven world where Google has the answer to every problem and is a vital part of any decision-making process.
People used to look for lawyers outside of court, but those days were over. It is undeniable that 82% of legal clients choose a lawyer based on what other people say about them online– which we’d like to call client reviews.
It has become imperative for lawyers to actively manage and keep up their online reputations so that their clients can find them and trust them.
However, there’s just one tinny tiny problem— law school doesn’t teach how to manage your reputation.
So it’s really understandable on our part if you don’t fully understand it and don’t know what to do. It’s not your field of expertise, after all.
But no need to worry any longer because Pearl Lemon PR is here to help.
Contact us today, and let’s start improving that online reputation!
Here are some things you can do to ensure good reputation management for your business.
When people were asked to write a review, 72% of them did leave reviews.
So, go on and ask happy clients to take two minutes to write a review for your business. You can ask a client when they receive their compensation settlement check! But even if it’s not a settlement check, you can still ask; just make sure you ask at the right time.
Undeniably, customers pay attention to what other customers say.
In fact, 79% of consumers trust online reviews as much as personal recommendations. This makes firms with many bad reviews lose many of their supposed leads.
If you get a bad review, you should be proactive and respond quickly.
First, thank the client for their comments (this is a way to be respectful and demonstrate that you are listening). Next, send them a private email or call them to discuss it.
This way, you can find out why they’re unhappy and figure out how to make things better.
A Google My Business account and a Google Business Profile are free, so every law firm or law office should use them. The average local business with a GMB profile gets 1,260 views each month, and the average business gets 59 calls, website visits, or requests for directions each month from their GMB listing.
This can be another way for possible clients to get in touch with you.
You can add a profile of your firm and/or lawyers to Avvo, Martindale, SuperLawyers, and other legal directories and services.
Adding profiles to these sites is a way to make your firm more credible and well-known. Sometimes adding profiles costs money, so you might need a cost-benefit analysis to see if it’s affordable for your firm.
Since they are free, client testimonials are a cheap way to improve the online reputation of your business. On your law firm’s website, you can put testimonials from happy clients who talk about why they like your services.
But don’t be confused. Testimonials are different from client reviews because they are on your own website and usually appear in large types or on their own tab (rather than on other platforms).
But the same thing has to be done to get them: just ask!
A great way to build an online reputation as an attorney is to write a professional and well-thought-out bio. Your authority and expertise can be backed up by the fact that you went to a good college, got a good degree, won an award, served on a board, and are a bar member.
Websites for universities, nonprofits where you serve on boards, and groups that give out legal awards can also link to your law firm’s website, which helps your search engine optimisation.
When you’re done writing your bio, you can put it in directory listings all over the web.
Bios for lawyers are free and only take a couple of hours and good writing skills to make. If you also need someone to write it for you because you don’t have the time– why not ask a professional from Pearl Lemon Content to make it for you?
As files pile up on your desk and the phone rings all the time, it is safe to say that lawyers have a lot of things that want their time. It’s easy to put marketing and managing your online reputation last on your list– but let us tell you this, you’re doing it completely wrong.
Choose a staff member in your firm or office to be the leader of your team when it comes to checking the web to see what people are saying about your law firm.
The same person can coordinate asking clients for reviews or testimonials and then, if necessary, send out reminders.
Lastly, you should always ask for reviews and update attorney bios when you win an award or get a new title. Consistency and hard work are essential in these efforts.
Now that you know what to do– you’ll probably be thinking that you don’t even have enough time to do or oversee what happens with your reputation management.
Well, that’s the main reason we’re here– to help you.
Want to know our specific services? Here are some of the things we have to offer:
We assist you in keeping track of and handling reviews on your business's most important review sites. Our review audits can help you identify any negative feedback about your company that you may have missed, and we'll advise you on how to best address it. If you'd like to get rid of any unfavourable feedback, we can also assist you in having any false, unjust, or defamatory evaluations removed. With your input, we will also devise a strategy to increase the number of positive reviews for your company on platforms like Google My Business, Yelp, Trustpilot, TripAdvisor, and others.
As part of our strategy to manage our online reputation, we will use the services of an in-house professional online public relations team to create original material and disseminate favourable content broadly across the Internet. We post carefully crafted, thoroughly edited articles on blogs, news sites, and social media platforms with an eye toward increasing their rankings in search engines.
Our skilled public relations experts write and send out search engine-optimised online press releases to help you market your business online. Press releases are a tried-and-true way to get more people online to know about your business, drive traffic to your website, and bring in new customers and clients. We also scour the web for favourable features, such as interviews, editorials, and expert comments, and work hard to get them published for you.
To get to the top of Google, Yahoo, Bing, and other search engines, we make a professional, SEO-optimised Google business profile on popular business and social media sites.
If you want to see what other services we can provide, you can do so HERE.
With Pearl Lemon PR‘s combined expertise in digital marketing and lawyer reputation management, you can rest assured that your reputation has no other way to go than up.
We are experts in the field of public relations, and we ensure that clients see your practice in its best light.
We will not let even one prospective client go.
Get in touch with us today and grow your law practice with us!
We take false and defamatory reviews seriously and have strategies in place to address them. Our team reviews each instance, works with platforms to request removals where applicable, and crafts professional responses to minimize potential damage. We also advise on legal options if necessary, ensuring your online reputation reflects only legitimate client experiences.
Yes, we assist in implementing strategies to encourage satisfied clients to leave positive reviews. This can include follow-up emails, reminders, and other compliant methods to build a stronger online reputation. Positive reviews play a crucial role in enhancing credibility, and we make the process seamless for both you and your clients.
Absolutely. We ensure your profiles on platforms like Google My Business, Avvo, Justia, and Martindale-Hubbell are complete, accurate, and optimized. This includes using high-quality descriptions, professional photos, and client-focused information to help attract more views and present your practice effectively.
We provide ongoing monitoring of major review sites, social media platforms, and legal directories to track client feedback and mentions of your practice. We alert you to new reviews, help you respond promptly, and implement strategies to address and improve any areas impacting your reputation. This continuous oversight ensures your reputation stays positive and resilient.
We provide regular reports detailing changes in your online reputation, including new reviews, platform updates, and response effectiveness. You’ll receive insights on improvements and areas we’re focusing on, along with recommendations for ongoing strategies. We also offer periodic consultations to discuss your reputation goals and any adjustments needed.
Company Address:
Pearl Lemon PR
Pearl Lemon Ltd.
Kemp House, 152 – 160 City Road
London, EC1V 2NX
United Kingdom
Contact Us:
UK: +442071833436
Pearl Lemon PR is a part of the Pearl Lemon Group which is comprised of: SEO Agency London, Lead Generation, Lead Generation USA, & Web Development related services.
© All Rights Reserved | Company Number: 10411490 | VAT Number: 252 7124 23
