Travel PR Agency

Travel PR Agency

The travel and tourism industry thrives on attention, reputation, and storytelling. With thousands of destinations, hotels, airlines, and travel startups competing for customer interest, getting noticed is harder than ever. At Pearl Lemon Pr, we specialize as a travel PR agency that helps travel brands capture attention, secure media coverage, and build trust with global and local audiences.

From luxury resorts to travel tech platforms, we create campaigns that inspire travelers, reassure investors, and keep your brand in the spotlight.

 Schedule a consultation today to discuss your travel PR strategy.

Our Services

The travel industry has unique challenges: seasonal trends, shifting consumer preferences, and global competition. Our travel PR agency services are designed to create compelling narratives that make destinations, services, and experiences irresistible to the press and travelers alike.

Here’s what we offer:

Media Relations and Travel Press Coverage

Securing features in leading travel publications can change a brand’s visibility overnight. We connect your brand with journalists, editors, and bloggers who influence travel decisions.

  • Features in top-tier outlets like Condé Nast Traveler, Travel + Leisure, Lonely Planet, and Skift
  • Press releases covering new openings, promotions, and partnerships
  • Press trips and media familiarization (FAM) tours to generate genuine coverage
  • Targeted outreach to niche travel blogs and influencers

With over 70% of travelers trusting travel articles for planning, securing media visibility is essential for long-term growth.

Media Relations and Travel Press Coverage

Reputation Management for Travel Brands

In tourism, reputation directly impacts bookings. Negative reviews, delays, or poor service can damage brand trust overnight. We manage and strengthen your online and media reputation.

  • Monitoring reviews on TripAdvisor, Google, and OTA platforms
  • Responding to negative coverage quickly and effectively
  • Showcasing guest testimonials and positive travel experiences
  • Highlighting safety, sustainability, and quality standards

Strong reputation management ensures travelers feel confident when choosing your services.

Destination PR Campaigns

Destinations must stand out in a crowded travel environment. We create PR campaigns that highlight cultural, culinary, and experiential stories that lead travelers’ interest.

  • Storytelling campaigns that bring destinations to life
  • Partnerships with local tourism boards and travel associations
  • Event promotion for festivals, exhibitions, and local experiences
  • Geo-targeted press releases and features for specific markets

Destinations with consistent PR campaigns often see up to 25% increases in visitor interest within a season.

Destination PR Campaigns

Crisis Communications for Travel Businesses

Travel brands are vulnerable to unexpected challenges: flight delays, weather disruptions, safety concerns, or global crises. A proactive crisis communications plan protects reputation and reassures customers.

  • 24/7 monitoring of travel media and customer mentions
  • Immediate response templates to address emergencies
  • Transparent messaging for travelers, partners, and media
  • Building contingency communication strategies

Quick and consistent crisis communication restores trust and minimizes long-term impact on bookings.

Influencer and Social Media PR

Travel decisions are increasingly influenced by Instagram, YouTube, and TikTok. Our influencer and social PR campaigns ensure your brand is part of these conversations.

  • Partnering with travel influencers and vloggers
  • Coordinating press trips for social content creation
  • Interacting with travel communities on Facebook, Twitter, and Reddit
  • Running campaigns that highlight unique experiences

According to studies, 86% of people use social media for travel inspiration—our campaigns ensure your brand is part of their planning process.

Influencer and Social Media PR
Hotel and Hospitality PR

Hotel and Hospitality PR

Hotels and resorts must continuously attract new guests while maintaining loyalty. PR helps create visibility across booking platforms and lifestyle publications.

  • Hotel launch campaigns for new openings
  • Media coverage highlighting unique amenities and guest experiences
  • Partnerships with travel bloggers for genuine reviews
  • Press events showcasing seasonal promotions and packages

By securing consistent hospitality coverage, we increase bookings and build a long-term reputation.

Travel Tech and Startup PR

The travel sector is evolving with new platforms, booking engines, and digital solutions. We work with travel tech companies to secure recognition and trust.

  • Announcements for funding rounds and partnerships
  • Product launches for apps, platforms, and booking tools
  • Thought leadership for founders and executives
  • Securing coverage in both tech and travel publications

With the online travel market projected to reach over $1 trillion by 2030, visibility is critical for travel startups competing for attention.

Travel Tech and Startup PR
Event and Tourism PR

Event and Tourism PR

From trade shows like ITB Berlin to regional travel expos, events are major opportunities for visibility. We design PR campaigns that highlight your presence and increase exposure.

  • Event participation announcements and media outreach
  • Press kits, brochures, and journalist meet-ups
  • Post-event coverage highlighting successes and partnerships
  • Building momentum around annual or seasonal events

Our travel PR agency ensures your event participation translates into coverage and business growth.

 Book a call today to start building your travel PR campaign.

Why Choose Us as Your Travel PR Agency

Travel PR requires a mix of storytelling, relationship-building, and timing. We design campaigns that capture imagination, address concerns, and inspire bookings.

Challenge Travel Brands Face

How Our PR Solves It

Over-saturated travel market

Secure coverage in leading travel publications

Negative reviews

Active monitoring and reputation recovery

Seasonal booking patterns

Timely campaigns to increase off-peak interest

Destination competition

Storytelling that differentiates your experience

Crisis risks

Proactive and responsive crisis communications

Industry Statistics That Matter

  • 70% of travelers rely on media coverage and articles when planning trips.
  • Travel brands with consistent PR campaigns see 20–25% growth in bookings.
  • 86% of travelers use social media for inspiration and recommendations.

Hotels with strong reputation management increase direct bookings by 35%.

Frequently Asked Questions

Travel PR focuses on storytelling, destination branding, influencer partnerships, and traveler trust—elements unique to tourism.

Yes. PR campaigns highlighting guest experiences, amenities, and reviews directly influence booking decisions.

We track media mentions, social engagement, booking inquiries, event attendance, and online reputation metrics.

Yes. We support destinations, hotels, airlines, tour operators, and travel tech startups.

Influencers provide genuine, experience-based coverage that leads traveler interest and increases bookings.

Take Your Travel Brand Worldwide

Travelers make decisions based on stories, reputation, and trust. Without PR, even the most unique destinations and services risk being overlooked. With the right travel PR agency, your brand can gain visibility, authority, and consistent growth.

Book a consultation today and let’s put your travel brand in the spotlight.

Ready for More Exposure? Let’s Get Your Brand Noticed — Book Now!

Your brand is your story, and we make sure the world hears it. Don’t wait—book your PR consultation now and begin building your brand’s presence.