Aviation PR deals with airlines, aeroplanes, and helicopters. From private jets to public airlines, aviation public relations is more important than ever.
There are so many things that can go wrong in the sky, from plane crashes to delayed flights. There are a million ways for airlines and aviation services to end up in a bad situation.
Reputation management is crucial.
What makes your company different?
That’s what public relations can help you figure out. If you want to learn more about why aviation pr is important have a look at our detailed blogpost.
What An Aviation PR Agency Can Help You With
Prepare for a Crisis
We help aviation companies prepare for the event of a crisis like an aeroplane crash, mechanical failures, delayed flights, or other reasons that require sensitive care.
For example, during the 2020 pandemic, many airlines suffered because people could not travel, and therefore many airlines shut down or lost consumers.
A PR agency would find other ways for airlines to stay relevant and connected with their consumers while also preparing a big announcement when the company opens up flights again, which would result in a wave of people buying tickets keeping the company in business.
Get Featured In the Media
An aviation PR agency can help write press releases for your brand and also get you featured in the news and media outlets.
Have you ever dreamed of being featured on Forbes?
Huffington Post?
BBC?
Well, a PR agency can set you on the right path to do just that.
One example of this is how we worked personally with VistaJet, a private airline company.
We took VistaJet and worked one on one to make sure that they were ready to set up email campaigns, and we successfully had them featured on Business Insider and spearheaded their business forward.
Every aviation company needs public relations to survive.
Improve your digital SEO brand
An aviation public relations agency can also help grow your brand and ensure that all of your online profiles are fully optimised on LinkedIn, Twitter, Facebook, and even YouTube. With the growing era of technology, it has become more critical than ever to have an online, digital presence.
Who needs Aviation PR?
Airports –
Whether you’re JFK, LSA, or TSA, you’ll need a PR agency.
You’ll also need a PR agency in the event of a crisis that may happen at the airport.
A security breach?
Lost baggage?
All of those need a PR agency to help lighten the blow and make sure the airports’ reputation isn’t lost.
Airline companies –
Every airline company needs help with public relations.
Whether it’s British Airways or Jet2, airlines need to be prepared for a crisis and maintain relationships with consumers.
Other services Aviation PR can help with include:
- Aviation service providers
- Aircraft brokers
- Aircraft management companies
- Aircraft Manufacturers.
- Any other aviation-based brand
Challenges that Aviation PR services can help solve:
Climate Change –
Climate change is a hot topic right now, and each aviation company needs to be able to respond to it no matter what their answer is.
If you have found a way to make the skies greener (or bluer), then a public relations agency can make a press release and tell everyone about your plans.
Noise pollution –
Consumers close to airports can often have complaints about the noise of the aeroplanes descending and ascending.
If you’ve unlocked the secret to a silent aircraft, then a public relations agency can help get you onto the front page news of Forbes, Independent, or The Economist.
Unexpected incidents (like plane crashes, and engine failures) –
Unfortunately, there’s a lot that can go wrong with flying vehicles.
Plane crashes, delayed flights, lost luggage, airway shutdowns, medical emergencies, allergic reactions, unsatisfied passengers, and more can all contribute to an aviation company’s reputation.
So, a public relations agency can help find the best way to respond to each situation.
Here’s how it works:
Aviation public relations manages the companies that use aircraft as their services. Some examples can be commercial planes and private jet companies, but aviation public relations can also include companies you might not think of like aviation manufacturers (the people who make the planes)
An aviation PR agency would develop a personalised plan to get you the brand recognition you need and deserve to secure more reoccurring business.
A company like Pearl Lemon PR will use media connections to get publications that boost your brand’s reputation and authority.
In the event of an unfortunate incident such as a plane crash or a pandemic, an aviation public relations team can help form an appropriate response to the incident and help maintain an overall positive relationship with the passengers and their families so that they are still willing to invest in the company.
A public relations agency would also pitch to media outlets to get your company into the media and make sure that people can know who you are and what you bring to the aviation industry.
Maybe you figured out how to get to Mars, maybe you discovered a faster way to fly people around the globe, or maybe you just have really good aeroplane food.
Whatever it is, a public relations agency can help you with all of it.
Is it worth it?
Public relations in the aviation industry is very helpful due to the high competition.
Many people are familiar with brands in the public eye, so getting your aviation company out there is important.
Expert aviation PR can be the service that helps set you apart from the rest of the planes in the sky.
Pearl Lemon PR’s aviation public relations services can give you the push you need to be number one in the aviation industry.
So how much does it all cost?
Public relations for aviation are not as common as in other industries and can vary in price.
You might see anywhere from $1,000-$5,000 to even more or less.
The best idea if you want to know more about our PR agency costs is to get in touch with our aviation PR experts to assess your needs and desires to build a bespoke plan.
